heir name brand ambassadors, including Head of UK Sportsbook Russell Yershon, will also take part in three interviews each week to discuss the latest odds and betting markets. It follows a similar deal in October to boost brand awareness via a sponsorship of The Sun newspaper’s popular betting column, Tot’s Tips.
The talkSPORT agreement features a number of cross-platform opportunities including takeovers of the station’s home page, on-site adverts and social media support.
Yershon said the sportsbook had already made significant strides in the UK and that the new partnership would build on that momentum.
He added: “Having deals with offline, online and now broadcast outlets allows us to grow our brand even further and talkSPORT’s audience provides the perfect demographic for us to make the next step as a business.
“We want customers in the UK to be reading about us in The Sun each morning, seeing us online during the day and now listening to us on the way back from work or at home in the evening.”
Kick-Off, which attracts over 800,000 listeners a week, is broadcast Monday through Friday between 7pm and 10pm and includes live and exclusive national Barclays Premier League radio commentary.
Listeners will be able to take advantage of a vast array of Titanbet.co.uk betting markets and topical specials on all the big matches.