eander Games began life as a video slots developer. It started selling its games, but then the firm found that the market was smaller than previously thought. Therefore, they decided to develop their own RGS platform: LeGa. This platform and software is licensed to the operators they work with. LeGa includes their own proprietary and third party games.
The project started in Argentina but became global as they gained customers. The company has offices in Buenos Aires and London. Its development team works from Buenos Aires and they have a commercial office in London, run by its CEO Steven Matsell.
How was this year for the company?
We had a very strong year. We achieved the integration with Rational Group, a company that manages Full Tilt and PokerStars brands. For the first time, the group started incorporating slot games, and, among 14 companies it chose Leander Games to take such a step forward. The first slot games that went live were ours and our games partners that integrate their games to our platform. It was a very important step for us. Later we integrated with Amaya, Paddy Power and Redzer. These agreements are further proof of the strength of our distribution network.
Are Europe and US the biggest markets?
United States is not the biggest market yet. Our main markets are regulated European markets. We have a license in Alderney and in the UK, to cover the European territory. We will soon enter other regulated jurisdictions. Spain and Italy are the markets we are watching closely.
Is there a more advanced country in South America?
It is not well defined. It is not allowed in Brazil. In Argentina it is regulated, but just in several provinces. I would say Peru has a more advanced regulated system in place, but the situation is still in its early stages and it is hard to invest and ask for a licence when it is restricted to a very small territory.
Which are the advantages and disadvantages of being based in Argentina?
The advantage is there is lots of talent here for the creative and development areas. There are plenty of qualified and motivated personnel here. The cost structure is also reasonable. There are limitations related to distance and time zone differences, but if one knows how to organize them, it can become an advantage. The hours in which we are not synchronised with the other party can be used to ensure everything is ready for the right moment.
Have you worked in Argentine provinces that are regulated?
Not yet. We focus on developing the European market. We are just starting to pay attention to what's going on here. We have already had several meetings with local operators based in Misiones. We are closely watching the novelties in Argentina. I really believe that the potential for operators and the state is very good.
Those who gamble online always find a way to do it. Therefore, it would be positive to offer them a legal frame to do it in a secure way and paying corresponding taxes. I think there are already enough cases of which we can learn with the aim to advance in a clear regulatory framework.
Which is the main challenge for Leander Games in 2015?
To maintain our growth and keep the positive features of a startup. We are a young team that aims to maintain that spirit but at the same time expand its structure to satisfy all the demand.
On the other hand, the requirements are different for each jurisction. The challenge is to understand them and find the best methodology to comply with each of them.