he world's favourite gaming event is on course to eclipse the 2014 success story when an independently audited 23,506 attendees from a record 156 nations travelled to London to see the 515 exhibitors who chose ICE as their international shop window.
Kate Chambers, who is responsible for the Totally Gaming portfolio which as well as ICE includes EiG (Berlin, October) and GiGse (San Francisco, April) believes that the campaign captures the essence of ICE and the unique benefits that it delivers stakeholders.
She said: "Each year we work extremely hard in partnership with our creative agency to produce a campaign which is impactful, imaginative and relevant to the brand.Jules Verne is probably most famous for the adventure novel Around The World in Eighty Days: ICE enables attendees to travel around the entire land-based and online gaming world in just three days, a feat which no other event on the gaming calendar can match.
"Thanks to the imagination and creativity which ICE exhibitors apply to their presentation at the event, ICE has also become an adventure where gaming professionals and entrepreneurs discover new suppliers, discover ground breaking technologies and discover those landmark products which have the potential to transform the way the industry does business. I am pleased to say this is an epic campaign for what is an epic event."