rown Gaming Peru with headquarters in the capital city Lima currently operates 16 electronic casinos in the Peruvian market under official licenses of the Ministry of External Trade and Tourism (MINCETUR). The gaming operations are run under the ‘Admiral’ and ‘Liberty’ brands, offering their guests a highly exclusive club atmosphere with excellent service, top equipment as well as exclusive promotions and events. Consistent investments in existing and new locations, in terms of facility management, equipment, technology and staff have consolidated the ‘Admiral’ and ‘Liberty’ brands and advanced its expansion in Peru as well as across the entire South-American continent.
Now Crown Gaming Peru has become the first operator to implement a Wide Area Progressive Jackpot (WAP) across the majority of its electronic casino operations. Currently all 12 locations in Lima are connected to the WAP and, based on this great success in Lima, plans are to connect the remaining four locations in Chimbote, Chiclayo, Chincha and Huacho within the next weeks. As a jackpot theme Ancient Giants was selected for this WAP based on the proprietary casino management system ACP (Accounting – Control – Progressives) of the Novomatic Group subsidiary Octavian de Argentina.
The Megapozo Wide Area Progressive Jackpot has 4 levels: The Gold Level is shared by allof the 12 connected locations whereas the prizes for the other three levels are locally drawn in the individual casinos. Depending on the customer demographics and to ensure an attractive frequency of prizes for the guests the locations were split into two groups in terms of jackpot remuneration. The minimum bet to participate in the Gold Level is S/. 1.50 (EUR 0.39), for the Silver LevelS/. 0.75 (EUR 0.19)and S/. 0.25 (EUR 0.06) for the Bronze Level. The Iron Levelcan be played with any bet.
Since the implementation of the WAP the Gold Jackpot level has already been hit twice. The lucky winner of the first Megapozo Gold Jackpot won S/. 44,339 (EUR 11,503) and the second Gold Jackpot paid S/. 15,649 (EUR 4,060).
The Megapozo jackpot is being promoted in all locations via indoor and outdoor advertising, banners, flyers and wobblers on the machines as well as via announcements by the hostesses. The guests greet this new system of prizes with great enthusiasm, increased visits and bets as well as excellent feedback. The Megapozo Jackpot has created a high level of awareness and especially when the Gold level is won, there is great excitement on the gaming floors.
Lawrence Levy, General Manager Crown Gaming Peru: “The result of the Megapozo Wide Area Progressive implementation has been totally satisfactory, showing an increase of 9% on the average bets in the participating operations. In a next step we will also implement the jackpot in the remaining four electronic casinos, as well, in order to achieve a further increase on the average bets and to also have more lucky jackpot winners.”