International edition
September 24, 2021

Interview with Jessica Luna Belevan, GTECH Sales Director for Latin America and the Caribbean

“Our flagship product in the national market is the Oxygen cabinet”

(Peru, exclusive showcased a varied collection of products at the latest edition of Peru Gaming Show, among them, its Oxygen cabinet, the Upright and Slant Top model of the diversity multigame suite. With regard to the show, Jessica Luna Belevan, Sales Director for Latin America and the Caribbean, said: “The goal of visits received from operators and potential customers at the event was highly accomplished.”


ow do you evaluate your participation at Peru Gaming Show? What positive things do you highlight?
Since Peru is one of the Latin American markets with the most history in the gaming industry, and considering that 18 years ago we chose it as GTECH’s regional office for Latin America, our participation in Peru Gaming Show (PGS) was an event that was held with a great success for our company in 2014.

Our SPIELO product brand highlights us locally as the leader in showrooms and events, with great feedback. Our participation at PGS invigorates us and makes us proud as members of a solid industry that has consolidated a national event with massive support.

PGS can unify and position an event not just at a local level, but also in the regional calendar, with a good organization and convening power of their directors.

We also thank all our national customers, who, since Spielo Hot Friday held on May 25th, widely reaffirmed their preference and decisions to buy from our portfolio.

Have you received visits from all the operators you expected? Considering that GTECH is already present in Peru, what type of new customers do you expect to attract?
In addition to GTECH’s presence in Peru as a regional office, at a commercial level we are well-positioned with showrooms and specific events for our local customers. However, this exhibition that been growing over time and places the country as an example of the regional industry. As a result, this event has been a key point for our presence, as well as the invaluable opportunity of being available to the customers of the interior of the country, and personnel with the national gaming industry interested in evaluating and knowing more about out new technologies and game portfolio.
Overall, the goal of the visits by operators and potential customers in this event were achieved.

What GTECH product is the most popular in Peru and why?
Our flagship product in the national market is our OXYGEN cabinet, Upright and Slant Top model, with the diversity™ multi-game, which positions our brand among the favourite product in all the gambling halls.
Our diversity multi-game, which includes 16 suites in the market, classifies different player profiles within a unique gaming suite, which turns it into a powerful, high-performing product with a strong time-on-device.

On top of the event, you organized a technical training. What can you tell us about it? Which have been the results?
At a teaching level, and complying with our post-sales goals, our permanent commercial offering includes a regional training service and mutual collaboration with the customers of the sector, through the SPIELO Academy program.  This is permanent training with the aim to update knowledge not just at a technical level but also with regard to industry trends, content and issues of interest to the gaming operation.
The results in Peru are impressive, because there was a massive attendance, which encourages us to improve and continue implementing our academic standards so every market will benefit from this initiative and quality content.

With regard to the commercial strategy and events dedicated at a regional level, which will be the upcoming initiatives?
In the last four years, we have organized campaigns with great attendance both in Peru and Colombia, which confirms to us that the proximity to our customers is a key element for our continuous growth. We have been preparing two commercial events, of which we have one on a large scale that will set an important standard at a regional level.  We continue betting on our customers, and on the direct relationship that have been one of the main strongholds of our commercial activity over the years.

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