picentral enables casino operators to deliver real-time targeted promotion and bonusing coupons to all players directly at the slot machine or electronic table game. In operation on over 10,500 gaming machines at 11 casinos worldwide in conjunction with the ServerPort installed in each gaming device as well as the Epic 950 ticket printer, Epicentral connects with all existing slot management systems, slot machines and electronic table games, regardless of manufacturer, providing unmatched flexibility for casino marketing and operations teams. Using Epicentral, operators can easily design and run floor-wide promotions at the click of a button, eliminating the need for a visit to the gaming machine and vastly simplifying the process of attracting, rewarding and retaining players.
Since its introduction, Epicentral has proven its ability to successfully drive meaningful performance in casino operators’ floor-wide marketing operations. Customers deploying Epicentral have reported a 60% increase in new player enrollment in their loyalty programs, a 37% increase in weekday afternoon slot handle, a 46% average increase in slot handle on the night of a coupon-drawing promotion, a 100% increase in lower-tier player average daily theoretical (ADT), a 34% increase in the number of returning players, an 87% redemption rate of coupons that encourage mid-week visits, an 86% increase in points earned by players club members, and a 14% increase in average player time on device.
In addition to Epicentral, TransAct will also have on display at the Peru Gaming Show 2014 a number of its Epic casino printers, led by the award-winning Epic 950. Its proven reliability and compatibility with all game types both old and new have made the Epic 950 the ticket-in/ticket-out (“TITO”) casino printing solution of choice. Installed today on over 500,000 slot machines worldwide, the Epic 950 is fully compatible with Epicentral and ServerPort while its TicketBurst technology easily eliminates player/ticket interference.
TransAct will also display the Epic 880, a compact printer for all types of gaming machines (including amusement with prizes, skill with prizes and video lottery terminals). It features a modular design that is configurable to nearly any space and unmatched flexibility with support for both 4-inch and 6-inch paper rolls.