ussian Gaming Week 2014 demonstrated a whole range of new equipment and services in the Russian market, promoting meaningful dialogue between state and business bodies, and helped to establish productive cooperation between Russian and foreign companies.
Exhibition participants claim that Russian Gaming Week is today’s best business floor for sharing ideas and experience in Russia.
The event was held one day prior to the implementation of important law amendments which will regulate main bookmaking and lottery businesses on the Russian market, beginning July, 2014. These events have been reflected in the exhibition’s concept and participants, as well as the Conference program, thanks to leading professionals and significant industry representatives taking part.
As expected, bookmaking and lottery business representatives were among the exhibitors: companies from Russia, Belarus, Ukraine, Armenia, Austria, Serbia, Bulgaria, UK, Portugal and other countries -- about 40 venues, including Betconstract, Tradologic, Superomatic, Game Traffic, HoloLoto, CasExe, Bingo-Boom, Rub-90, BC Olimp, Euromir, Baselogic, GK-Trio, InfoIntsale, Golden- Race, Igaming-Consulting, UB Gaming, Pari Match, MeridianBet, Betting's, NPS, Market Music, ScentAir, Outcomebet, Sensis, Chestnoe Lotto, Electroloto.info, Lotomag, Formula55, Winline, Hermes, Hotel magazine, Login Casino magazine, SaveSystems, Hot Games etc.
Oleg Vlasov, RGW director, welcomed guests at the official exhibition opening in gala format. Sponsors have been asked to cut the red rope, including Suren Khachatryan, Betconstruct director, Evgeniy Morshchinin, OMI founder (Superomatic brand), and Dmitriy Cherkasov, Game Traffic CEO.
“I’m very surprised by the attendance and interest in products as the law becomes even stricter in this market. As a participant, I have found the exhibition very interesting. Organizational aspects have been implemented amazingly; I like this place, Sokolniki. Organizers took it very seriously – everything is positive, neat and great.Considering legislative changes, market players now have two choices: utilization or modernization. Using program products represented at this exhibition, one can modernize his business,” said Artur Donskoy, director of RuVegas and one of the participants.
HoloLoto company’s product has become one of the most interesting novelties presented on the floor. HoloLoto demonstrated their new patented lottery system with modern holographic technologies that create three-dimensional visualization. Such technology allows for a combination of colorful characters and constantly developing fairytale worlds with unbelievable graphics and game dynamics. Lottery is unique because it’s implemented exclusively, depending on the law of each country.
Bing-Boom has taken some unusual marketing approaches in 2014. The famous Russian futurologist Evgeniy Plushchenko visited Russian Gaming Week as an official company ambassador. Plushchenko has been delighted to communicate with people and dispense autographs at Bingo-Boom’s booth.
The two-day Conference was organized as part of the business program. Professional business trainer Denis Nikitas acted as moderator, as he is “2С Communication group’s” partner and chief editor of Segment magazine.
The first day of the conference saw a lot of famous specialists, lawyers, analysts, as well as authorities and businesses representatives: President of NBA Yuriy Fedorov, Russian Gambling Business Development Association (RGBDA) council chair Valeriy Ivanov, CEO Deputy of RGBDA Samoil Binder, Konstantin Makarov - lawyer and CEO at Bingo Boom, ThanosMarinos - gambling expert from Greece, Sarkis Darbinyan - lawyer at Moscow City Advocates' Chamber, Leonid Obozniy - President of First Gaming, Sergey Ilyushchenko – lawyer and co-founder of Germes, Maria Lepschikova - legal counsel of Pravovayaliniya, Ivan Montik – Soft Swiss group (Austria) founder etc.
Experts discussed a lot of important topics concerning the latest legislative changes in operation, market state, gambling zones, and a potential deployment of gambling zones in Crimea. This year in 2014, the audience enjoyed exploring the exclusive Russian market data and numbers, online and land-based bookmaking volumes. In some presentations visitors also found out how to legally protect their businesses.
Halfway through the first day, a roundtable took place to discuss CRO benefits in the gambling industry. In the end, participants were united in their opinion that CRO is important but laws need to be significantly improved in accordance with the global practice and Russian realities.
The second day of the conference was devoted to promotion and monetization of online projects, bookmaking software innovative technologies, online casino licensing, crypto currencies in gambling, marketing strategies and new ways of acquiring and retaining online players.
During the Russian Gaming Week’s activities, one clear: gambling is still in high demand in Russia. The gambling business is one of the most important sectors of the national economy and requires reasonable policy and regulation. In spite of all legislative restraints taking effect on the 1st of July, 2014, market operators are now making preparations ahead of the new season and are looking for alternative ways of surprising competitors.