International edition
August 02, 2021

Rubén Solórzano, Peru Gaming Show organizer

“Peru Gaming Show grew 86 per cent in the last four years”

(Peru, exclusive - "We’ve made sure that this 12th edition will be the most representative and greatest show in Latin America," says Ruben Solorzano Affiliated Marketing Group (AMG), organizers of Peru Gaming Show (PGS), which begins in a few days. The fair opens its doors on Wednesday, June 11 at the Jockey Club del Peru. "The fact that 15 new companies will be participating for their first time in PGS is excellent news," he added.


hat points are highlighted this year?
The main point to note is that Peru Gaming Show (PGS) comes together as the most important event in Latin America for the gambling industry. Clearly it is not only due to PGS’s privileged position or the efforts and professionalism of the entire team of Affiliated Marketing Group (AMG), organizers of the show, but also the consequence of the stability and reliability that the industry has achieved in Peru. We must make a public recognition of the excellent work done by the team led by Manuel San Roman from the Directorate General Gaming Casinos and Slots Ministry of Foreign Trade and Tourism (MINCETUR) .

What the market perceives in Peru is that things are working well because the rules are clear and there are people who stubbornly work on the correct line. Another point to note is that we have managed to strengthen the strategic partnership between PGS and Miss International Gaming to consolidate new alternatives in work related to social responsibility. We must also mention the confidence from exhibitors, manufacturers and suppliers of global industry who recognize the change initiated in 2011. PGS is a reality and a significant number of companies will participate at por the first time at the show. In addition, conferences are international. Leading professionals from the U.S. and Argentina, along with Peruvian professionals will talk about different topics of interest.

What novelties can we expect? 
The main novelty is that approximately 15 new companies will debut at Peru Gaming Show with their new products and developments, and this way we will achieve a significant contribution to the local industry. Also, as an example of being in tune with the gaming world in general, on June 12 we will have a big screen to broadcast the opening match of the football World Cup Brazil 2014 between Brazil and Croatia (at 3 p.m. in Peru). There will be two hours of euphoria and then they will continue enjoying the show, whose doors will be open until 20 pm.

What exhibitors have already confirmed their participation?
At PGS 2014, major brands and manufacturers confirmed their participation at the end of 2013 PGS. Companies like Aristocrat, Konami, Novomatic, Bally, Zitro, Williams, Merkur, DLV, Gold Club, Casino Technology, Ainsworth, TGFs, Baum, Odrex , Feral Technology and Heal assured their participation.

Subsequently, companies with a great track record and industry experience will have a space in 2014 PGS. GTECH is the case, for us still Spielo or Atronic. Other companies are Starlight, Tom Horn, Amatic, Linktek, BetConstruct, Casino Foster, Win Systems, Chemtronic, Creart Associates , E -Connect, Slot Center, BYA Group, RGS Peru, MEI, TransAct, Labcert, GLI, Gambee, Seslin - Adamiro, Belatra, Spintec, Suzo Happ . Only two weeks for the beginning of PGS 2014, many companies interested in participating are negotiating a space.

Are there new businesses?
Of course, and we are very pleased that in this 12th edition approximately 18 new participating companies confirmed for the first time. We introduce Baum, Foster Casino , Win Systems, Chemtronic , Belatra , Spintec , Multimedia Games, Jabe Signs , I & M Push Buttons, Fabrication Technology, 3STAR GAMES , American Prime, Astoria Genuine Systems, ISMS, My Cigarrito. com, Multitech Games, BetConstruct and Gambee .

What is the space for this year?
In these four years PGS has managed to break barriers. Indeed, Joe Lopez and I started in 2011 an arduous work in a 2,800 sqm area. We were aware of the fact that the environment in which we have played our move was not the best. However, after four years, we have managed to reach the 12th edition of PGS with a spectacular growth. The 2014 edition of PGS has hired a 5,300 sqm area, which means a 86 percent increment from 2011.

This promising result was a response to serious and professional work of the entire team of PGS. We want to share it with absolutely all the companies who supported us from the beginning as well as those that have joined us on the road.

We will not say we are the organizers of the biggest and best show in the world, but we plan a great show, in which visitors can enjoy the display of products with the best technological advances. You will find entertainment and fun, and you will be able to learn from the knowledge of the largest and most important exhibitors.

What is PGS new philosophy?
We follow the business logic. Since we started our work in PGS, we set goals and targets. However, another important and critical point to succeed is transmitting trust, credibility, honesty and professionalism to the customer, the manufacturer, the supplier, the operator and anyone who, for any reason, is connected to the gambling sector. We look at ourselves and look to continue improving.

From your role as director, how do you see the Peruvian market?
I have witnessed firsthand the evolution registered by the gambling industry in Peru and I can say unequivocally that the Peruvian market in this sector has achieved an extraordinary maturity. In this context, the market went through a series of cycles with ups and downs. Finally, we have a law that has become a role model for many countries in the region. I would say that in this framework , the Peruvian gaming market has consolidated this industry, consolidating large operations in this new environment, thus new ways to update the investment market, renewing and improving processes and achieving an optimum use of resources, with the aim to improve the economic benefits . The truth is that the market is now much more competitive, and has created a range of demanding clients and new technological advances that forces the operator to continually retain and attract new analysis.

What are your expectations for this year’s show?
Honestly, my expectations, as well as the entire staff of PGS, are huge. Thanks to the efforts and the teamwork, we hope that this 12th edition will become the most representative and will have the greatest shows in Latin America. After the presentation, the show as an event must consolidate and grow on other grounds . I think visitors will be very satisfied because they will find what they are looking for. On the exhibitors’ side, expectations will surely be fulfilled with the presence of national and Latin American operators, as well as from US and Europe.  

What novelties can you anticipate?
The presence of 15 new companies participating for the first time in PGS is excellent news. The renewal of a strategic alliance with Miss PGS Gaming International, which enables the inaugural parade on June 11th, make us part of a contest whose background is linked with social labour, and top professionals from Las Vegas, Argentina, Spain and Peru, dictate keynote speeches. On the other hand, Football World Cup Brazil 2014 will be present at PGS. On June 12, between 15 p.m. and 5 p.m., a giant screen at the Lounge Bar will broadcast the opening match between Brazil and Croatia. 

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