hat novelties will IGT exhibit at G2E Asia?
This year IGT is bringing several culturally-enriched games to G2E Asia that have been specifically designed with the market’s player in mind. Just a small portion of the many games we will feature on our stand at G2E Asia are; San Xing Bao Xi: Lucky Dragon—destined to become a premiere progressive link across Asia, this game features a fire dragon in the base game who reveals random expanded substitutes to increase the number of awards. Jade Fortune-players enter a magical world where beauty and excitement collide in a world of emerald green hues. This high-volatility game charms with stacked symbol excitement and chances to win free games during bonus rounds. Dragon Fairy—inspired by the IGT classic game Mystical Mermaid Returns, is another game theme which is available as a video and MLD slot with configurable lines to provide customized games to match players’ preferences. Harmony Riches—taking a page from the wildly popular IGT classic theme Treasures of Troy, this game provides players with 1,024 ways to win, in addition to the chance to win up to 20 free games during the bonus rounds. Yin Yang—which includes new math models this year, features an auto-rolling bonus game with a credit multiplier bar. Yin symbols move the indicator bar up, while Yang symbols move the indicator down. The further the indicator is from the center, the higher the bonus multiplier will be.
What makes them special in the marketplace?
IGT has performed market research in the region with the goal to create games that specifically appeal to the Asian players. We have adapted the game themes as well as the math models to suit the specific wants of the players in the region. All aspects of the game have been evaluated, from game configuration to cabinet design to the video and audio output.
What are the expectations for the upcoming show?
G2E Asia is a great opportunity for IGT to showcase our plans for growth in the region. We have taken feedback from last year and have utilized what we’ve learned from players and our customers and have come equipped with a strategy and a line-up of products that speak to the specific needs of the Asian player.
How do you define your work with your partners and clients in the Asian region?
IGT has partnerships with several of the top resorts in Asia, including MGM and Sands. Additionally, we are making every effort to create games that appeal to the players in the region. We also do research to find that ‘sweet spot’ in the development of the games that caters and appeals to the Asian player.
What products are in highest demand from Asian operators?
In general, Macau is largely and predominantly a table games market. However we anticipate a growth for slots in the coming years as the market continues to mature.
How do you see the industry for the rest of the year?
We are focused on long-term growth in all sectors of land-based gaming in the coming years. We see tremendous growth opportunities in all areas of the Asian region. As more casinos are built, booming sales opportunities also come to the forefront. We are optimistic for the industry and will continue to insert ourselves into every jurisdiction where gaming is permitted. Our goal is to provide players everywhere with the ultimate gaming experiences. It’s in our business to do so, and it’s in our spirit to succeed in doing so.
What are IGT’s plans for the near future?
We are primed to benefit from the record-breaking performances and coming growth of the Cotai Strip in Macau. There is also growth in the Philippines and other nearby gaming jurisdictions, which are hopeful signs for IGT’s plans to expand our game offerings even further into those regions where gaming is allowed. Japan is a nation we’ll be watching closely as well, as they will undoubtedly have a fantastic opportunity for revenue generation in the coming years, should casinos be legalized in time for the Olympics in 2020.
As you will participate as speaker at one of the conferences, we would like to know if you can anticipate the main issues to be discussed there.
The large majority of gaming revenue in the region comes from table games. However, the way that IGT sees it is that Vegas began in a similar fashion, as a predominately a table games market. The inclusion of slot machines has drastically changed the landscape in Las Vegas, and we suspect that Macau will have a similar journey if history is to teach us anything. If you look at Japan, the game of choice is Pachinko, which is very much a slot machine. Additionally, Singapore and the Philippines also have a much higher slot machine focus than in Macau, so we see the region as a whole as viable to an increased interest in slot machines. The evolution of the market will be slow, yet steady.