International edition
June 23, 2021

Max Lindenberg, AGI Director of Marketing and Business Development

“Novomatic has been able to build a very good and solid base in Panama and the entire region”

(Panama, exclusive “SAGSE Panama was a good show for Novomatic and we are glad that we have taken the decision to participate again this year,” said Max Lindenberg, AGI Director of Marketing and Business Development, in an interview with The firm presented a portfolio of products especially selected for the Panamanian show and for the surrpunding countries’ markets.


hat has been your experience in SAGSE Panama?
SAGSE Panama was a good show for Novomatic and we are glad that we have taken the decision to participate again this year. We've been able to welcome all major operators from Panama but were also very pleased to meet customers from Argentina, the Dominican Republic and Costa Rica. Even if the show was again smaller than last year it has been busy and has exceeded our expectations.

What was the feedback from operators and visitors?
The portfolio of products brought to Panama was especially selected for this and the surrounding countries' markets. Lead by the Dominator based on the server-based-ready platform Novo Line Interactive the presentation was further complemented by the hugely successful slant top cabinet Novostar SL 2 and the Roulette innovation Panther Roulette which makes the player act as a croupier and a player at the same time by giving him the opportunity to shoot the Roulette ball via a mechanical pinball mechanism into the Roulette wheel. A range of HD slot games is also available for the Panther Roulette. The only product that was missing due to space limitations was the Novostar VIP. Many customers who had seen the product promotions printed or online have asked about this brand new attraction that has been presented at ICE 2014 in London. The Novostar VIP features a giant 46'' HD LCD screen located in the perfect distance to the machine's main screen for an unprecedented gaming experience and quality of entertainment. The feedback for the latest games and multi-games mixes presented at SAGSE Panama was excellent and we're confident that the development of the core factor of every successful product - the games - has done a fantastic job.

Why have you bet to be the main sponsors of the show this year, and offered an Open Bar instead of the traditional stand?
We already knew that this SAGSE Panama would be a smaller edition as in the previous years and thus we felt it was the right time to try a new concept to allow for a more direct contact with the show visitors in a comfortable and relaxed atmosphere provided by an open bar and buffet. The concept paid out and we've been constantly busy in talks with visitors who came by (very often again) to either see the products, to have a discussion about latest developments or just to have a drink or something to eat. 

What presence do you have in the Panamanian market in particular, and in Central America in general, and in which markets are you particularly interested in expanding that presence?
Novomatic has been able to build a very good and solid base in Panama and the entire region from which further growth can be expected. Especially in the markets of Peru, where we are leading as both a supplier and an operator, or in Colombia, today's most dynamic market in Latin America, we have made significant progress for the brand throughout the last years and will grow further from there. With the foundation of Novomatic Americas we have established another base that enables us to cater to the whole region and to offer the latest innovations and best service to our clients.

Will you participate in other regional events in the near future?
This week Novomatic is present in San Diego at the NIGA show and will demonstrate its latest products at the upcoming shows in Macau and shortly afterwards at the Peru Gaming Show in Lima. We are looking forward to welcoming our customers and partners there. 

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