articipation in SMGC provides opportunities to communicate with people who were among the originators of the social and iGaming industry, create partnerships with some of the largest casino operators, learn about current investment opportunities etc.
The mission of the conference is to provide answers to the most relevant issues of the industry, in particular to such questions as building effective communication strategies, attracting players etc.
Here are the conference speakers:
•Grainne Farrell, Marketing Manager, Kama Games, who has a wealth of marketing experience in the gaming, casino and service industries in Europe and Africa.
As Group Marketing Manager for Kairo International, a European and African based casino group, she managed and developed their online and social media strategy including the launch of live online gaming to broaden their traditional casino client base. At Kama Games Gráinne develops marketing strategy and broadens the company’s international client base for the Kama Games portfolio of gaming and social apps.
Subject : "Market Segmentation – Target Marketing & Customer Retention in the Gambling Industry"
•Igor Shalimov, Senior JS (mobile) Developer, MobiDev. In IT business since 2010, programming has been a hobby for most of his life. Igor dedicates his free time to his own game project on webGL called 'Pet-Project'. He is also interested in procedural generation, performance optimization, game AI. Main skills: JS, jQuery, AJAX, HTML, CSS, PHP.
•Yurii Luchaninov, Head of cross-platform mobile application development, MobiDev. Leading expert in the field of PhoneGap and Android development. He has been in the IT business since 2001. Since 2009 he has been was engaged in the development of native and cross-platform mobile applications. His motto is "I am sure that the qualitative development depends on knowledge of platform’s’ nuances and capabilities."
Yuriiand Igor will present on: "How to develop a multi platform application for the gaming industry"
•Natalia Lebedeva, Regional Manager for the CIS countries, Russia and Europe, Infinity 2 Global. Graduated from MSIU (Faculty of Economics, Management and Information Technology), International School of Investment and Finance (Investments).
At Infinity 2 Global, Lebedeva is engaged in development and promotion of I2G Touch social media, music app SongsteGram, and entertainment platform Infinity Casino on the European continent.
She will present on: "Social cross-platform entertainment network marketing as a single mechanism"
•Ahmet Tosun, Managing Director for Russia and CIS, TIMWE. Ahmet Tosun has his bachelor’s degree in Sabanci University in Manufacturing Systems Engineering. In June 2006, Ahmet joined TIMWE as “channel manager for Turkey” where he played a role in the launch of the company’s local office, which later became the regional office for the EECA region (Eastern Europe and Central Asia). In mid 2010, Ahmet has moved to Moscow, where he is still based, with the new title of “Managing Director for Russia and CIS”.
He will present on: "Monetizing multiplatform projects on iOS, Androidand Windows 8"
•Andrey Verbin, CEO and founder of IT-company Studio Mobile (mobile games and software development)
With more than 10 years’ IT experience he took part in and led the development of various business applications, utilities and mobile games. In 2008 he founded Studio Mobile. He has created a unique system, Mobilizator, allowing developers to quickly and easily create mobile applications for online shopping.
Verbin will present on: "Retention: when do players come back with the Poker Plus mobile game as an example"
•Artem Makarov, Business Development Russia, Trademob.
Since February 2013 Artem has held the role of Business Development Russia for Trademob. Trademob is one of the global leaders of mobile apps promotion. Unique technology is based on gathering data and information analysis and allows promoting mobile apps worldwide easily. Trademob helps to reduce customer acquisition expenses by 70 per cent average.
Subject of presentation: "How to succeed in mobile game promotion? Using mobile RTB technology"
The conference will be held on 27 March 2014 in ECC "Sokolniki". Address: Moscow, 5 Luchevoyprosek,5a, bld.4, pavilion №2. For more information please visit: www.somogam.ru