International edition
October 27, 2021

With no less than 30 machines on display

Bally Wulff to exhibit at ICE for first time

(UK).- The Berlin-based company will be exhibiting at ICEat its own stand for the first time. On a 150m² stand, the firm will be displaying its current products from Italy and Spain along with the latest highlights from Germany, such as the Red Hot Firepot jackpot system, the Action Star 5, the Action Star King and the Gastro Star.


ince the start of 2013, Bally Wulff has been gradually building on its current success in Germany with a renewed focus on other countries as well, and has recorded its first successes in Spain and Italy.

“It's high time, therefore, to spotlight the company's international profile. And what better platform on which to do so than the ICE 2014 trade show in London.” sources of the firm said.

With no less than 30 machines on display, visitors to the show can experience the creative potential and innovative drive from Germany's capital city.

Managing Director Lars Rogge adds: "Together with our partners Novarmatic and Favola, we are doing extremely well in Italy at present. And in Spain, 2014 will see us demonstrate our innovative leadership in the multi-game area together with our partner Cirsa/Unidesa."

BALLY WULFF is currently analysing the European market to identify further opportunities for expansion. "Spreading our message, operating internationally and making our products the undisputed best-sellers in other countries are among our key targets for the next few years," explains Managing Director Lars Rogge.

For those planning to attend ICE in London, the opportunity to visit the BALLY WULFF stand is not to be missed. The charming team will be on hand to offer advice and support from February 4-6 at stand no. N10-160. Why not drop by and experience for yourself the energy and creativity radiating from Germany's capital city!

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