International edition
June 23, 2021

Online and mobile

Genting Alderney launches sportsbook

(UK).- Genting Alderney has launched an online and mobile sportsbook in partnership with real-time platform provider FSB Technology.“We chose FSB Tech due to their expertise and delivery of the optimum sportsbook platform,” Peter Nolan, managing director of Genting Alderney, said.

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fter a soft launch in October, the branded sportsbook is now fully integrated into Genting Alderney's new online platform (www.gentingbet.com).
The turnkey solution includes FSB’s proprietary live-sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing, all operated under FSB’s UK licence.

Peter Nolan, managing director of Genting Alderney, said: “We chose FSB Tech as our partners for Genting Bet due to their expertise and delivery of the optimum sportsbook platform, in addition to pre-event and live pricing models, which really deliver on customer engagement.”

David McDowell, chief executive of FSB Tech, added: “It is both a fantastic opportunity and an amazing endorsement for us to work with such a well established operator and to be selected as their sports betting partner.”

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