After a soft launch in October, the branded sportsbook is now fully integrated into Genting Alderney's new online platform (www.gentingbet.com).
The turnkey solution includes FSB’s proprietary live-sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing, all operated under FSB’s UK licence.
Peter Nolan, managing director of Genting Alderney, said: “We chose FSB Tech as our partners for Genting Bet due to their expertise and delivery of the optimum sportsbook platform, in addition to pre-event and live pricing models, which really deliver on customer engagement.”
David McDowell, chief executive of FSB Tech, added: “It is both a fantastic opportunity and an amazing endorsement for us to work with such a well established operator and to be selected as their sports betting partner.”