International edition
September 28, 2021

Marcus Prater, AGEM Executive Director

“ICE provides an important sales forum for our members”

(UK, exclusive “AGEM simply wants to build on the growing influence we have built up and continue to focus on enhancing the overall health of the supplier sector,” said Marcus Prater, AGEM Executive Director, in an interview with The executive also discussed the ICE exhibition and its importance for members, players and operators.


hat are your expectations for ICE? Why is it important for your company to exhibit in London?
As a global association of suppliers with more than 130 member companies, ICE, like all tradeshows, is important to our membership because these shows provide important sales forums for our membership to display their creativity in products and solutions that attract players and benefit operators. We are proud of our members’ efforts in conceiving, developing and bringing to fruition the incredibly innovative products that will populate the tradeshow floor at ICE.

What more can you tell us about the appointment of Connie Jones?
We are absolutely thrilled to have Connie join the AGEM team. She has 20 years of experience in the gaming industry and has unparalleled experience and leadership in the area of responsible gaming. She will help to bring AGEM into a new phase of leadership and influence.

How is the company positioned in Europe?
We are proud to have many European-based suppliers in our membership. We now have members headquartered in 19 different countries. There are many indicators that point to Europe’s growing economic recovery, and we see the European marketplace as an important business opportunity for our members.

What are your future plans for the European region?
We have Tracy Cohen on the ground as our Director of Europe and we will continue to grow our influence there and elsewhere around the world. We will also grow our relationship with the European Casino Association so that suppliers and operators are working together for the common good.

What plans do you have for this year?
In the New Year, AGEM simply wants to build on the growing influence we have built up and continue to focus on enhancing the overall health of the supplier sector.

What do you feel next year holds for the industry? What are your predictions for the gaming market in 2014?
This will be an exciting time in gaming, both on the land-based side and online gaming side of the industry. While it is too early to say what impact iGaming will have, AGEM and our members will be an active part of the conversation, as we will be in land-based gaming and responsible gaming.

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