he survey also suggested that 26.9 percent of participants play and bet on their mobile device more than three times a week. “With that level of ubiquity amongst consumers, it’s no surprise that real-money gaming is attracting increased attention as a low risk opportunity for non-gaming businesses to increase revenues, engage and entertain customers.”
“Doing this on mobile through smartphones and tablets is now the preferred entry point for the majority of players in the UK.”
Probability also announced that it is to host a webinar to address the issues of the mobile entertainment gambling market. Entitled ‘The Future of Mobile Gaming and Gambling’, the event will take place on February 19 and will also feature a question and answers session with a number of key industry names.
Charles Cohen, Probability’s co-founder and CEO, will be joined by Paul Leyland, former corporate development director at William Hill, and MadAboutSlots’ managing director, Andy Edwards.