International edition
June 24, 2021

Next month in London

Novomatic sets sensational stage for ICE

(UK).- As has become traditional Novomatic will host the largest booth at the upcoming ICE Totally Gaming. The Austrian company extends a warm welcome to visitors to see and try for themselves the very latest product and service innovations that mark new horizons for the world of gaming. The firm has a new floor layout this year in a massive 4,500 sqm of booth space.


rom February 4th – 6th London’s Excel will, for the second time, be the host venue for the event that is the focus of the entire global gaming industry, ICE Totally Gaming. With a new floor layout this year (ICE now uses sections of both the South and North halls of ExCel) Novomatic, with a massive 4,500 sqm of booth space, takes up the central south hall from its visitor entry points and along the entire depth of the hall.

The firm brings a wide range of its subsidiary companies to London. The Astra Gaming Group (Astra Games, Bell-Fruit Games, Empire Games, Gamestec and Mazooma Games) welcome visitors at the entrance, then Admiral Sportwetten, JVH exploitatie, Eurocoin, Octavian and Novomatic Gaming Spain stand shoulder to shoulder alongside a dedicated Online gaming area that features Greentube, iGaming2Go and the latest member of the Novomatic family, Betware and its online lottery solutions. The main booth section features the full range of gaming innovations from Austrian Gaming Industries, including an extended Roulette area, new cabinet presentations as well as jackpot, game and casino management as well as cash handling system launches. One particularly exciting display will be the first showing of NBS, the Novomatic Biometric Systems.

Jens Halle, Managing Director AGI, stated: “We are eagerly looking forward to ICE once again as this, in exhibition terms, is the absolute highlight of the year for Novomatic. Last year’s ICE was very much a transitional event, due to the change of both date and venue, but it still managed to deliver a great experience for us as exhibitors and, most importantly, for visitors. With the changes to the show’s layout for this year we confidently expect ICE to take another major step forward and provide a spectacular stage for Novomatic to present the new innovations that I am certain will be an integral part of tomorrow’s gaming.

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