International edition
October 19, 2021

On 5th February, at London’s iconic Troxy Theatre

Bally Interactive sponsors Fire & ICE 2014

(UK).- The organizers of Fire & ICE have announced Bally Interactive as a headline sponsor for its legendary annual gala, to take place on 5th February, at London’s iconic Troxy Theatre, held each year between ICE Totally Gaming and the London Affiliate Conference (LAC).


ally Technologies’ Interactive division will treat customers to a magical night of fun, entertainment and networking in Legendary Fire & ICE style.

“We’re very excited to be part of Fire & ICE this year. Bally’s continued investment and development in this area make this an attractive event to communicate our progress to the industry,” said John Connelly, Senior Vice President of Business Development and Interactive at Bally Technologies.

This year’s Fire & ICE theme is “Pantheon”, promising a night of mythological wonder and Grecian decadence. “Our Guest list of iGaming executives are invited to revel in luxury while the myths of the ancient world are played out on stage,” commented Jodie Thind, co-organizer.

Fire & ICE is the place to be on Wednesday 5th February, with additional sponsorships from Dafabet, Affiliate REPUBLIK, Conversion Pros, CORE Gaming, Cognosec, Every Matrix, Gamesys, Everi, Income Access, Openlot,, Pinnacle Sports, Play’n GO, Secure Trading, Sure International, TAIN, Vegas Kings, Williams Interactive.

Companies and executives wanting to attend the original iGaming networking party who have not yet reserved a space should visit Fire & ICE for further details on party and dinner tickets.

Now in its 13th year, Fire & ICE is the most anticipated event in the iGaming social calendar with 2,000 of the who’s who in attendance throughout the night. Fire & ICE is for the industry and completely supported by the industry.

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