International edition
June 22, 2021

February 4-6, 2014

Aristocrat preparing “best-in-a-decade” line-up for ICE

(UK).- Global games developer Aristocrat Technologies is preparing for the ExCeL show floor in February, where it will launch its widest, most diverse and innovative range of new gaming solutions ever seen outside of its core US and Australian markets. “Operators visiting September’s G2E in Las Vegas were treated to what was widely described as the company’s best showcase to date,” began European Sales & Marketing Director, Donal Maguire.

Since then we’ve worked tirelessly to bring many of those concepts to the European market at a far greater pace than has previously been possible, to such an extent that we are now seeing significant numbers released just weeks or even days after their US debuts. Around 80 per cent of the games being shown at ICE 2014 will be instantly available.
 
“But it’s the quality, calibre and inspiration behind the myriad new themes and gaming concepts being introduced to players in EMEA that really sets the 2014 Aristocrat range apart,” added Maguire.
 
E*Series is a prime example of Aristocrat’s drive into new market segments. Targeting entertainment-style play, this new generation of games harnesses high-end graphics, syncopated sounds and engrossing maths models to deliver enduring and intriguing game play. Featuring Golden Amulet and Silver Treasures, Sky Rider is the first family of E*Series games recently launched in Europe, with players reacting to their enchanting charms immediately, one of the first pilot venues recording mid-week coin-in performance of over €16,000 a day. A further four E*Series families, each sporting two complementary game titles, will be launched at ICE.
 
Player’s Choice is another key introduction as Aristocrat’s first widescreen Multi-game for European and African casinos. Two starter packs will be available, each incorporating some of Aristocrat’s most proven and popular games, Player’s Choice Diamond offering 5 Dragons, Big Red, Buffalo, Dollar Bear, Lucky 88 and Super Bucks IV all under a Triple Standalone Progressive Jackpot, whilst the Deluxe model incorporates favourites Queen of the Nile, Geisha, Choy Sun Doa and Tiki Torch.
 
Aristocrat’s legendary games are also being made more widely available in the Legends series, with Buffalo, 5 Dragons and Timber Wolf all joining Queen of the Nile in dual-game format, offering players the choice of Classic or Deluxe versions of these iconic games.
 
From Multi-game to Multi-Play, Wonder 4 continues to go from strength to strength, with the fourth instalment of this formidable series – Wonder 4 Gold – lining up at ICE alongside its highly successful forerunners Wonder 4, Wonder 4 Special Edition and the recently launched Wonder 4 Stars. Aristocrat has led the way with best execution in this unique gaming segment where players spin up to four reel sets concurrently, with the new Gold incarnation featuring four more Aristocrat classics in Timber Wolf, Fortune King, Aztec Dream and 50 Dragons.
 
Standalone Progressive Jackpot games remain high on the Aristocrat agenda with an abundance of new themes and stand-out names. The Jackpot Reel Power series, combining popular ways-to-win game play with 3-level symbol-driven jackpots, has made a strong impression in the first install venues with White Tiger leading the way to be joined by two stable mates, Inca Fortune and Jade Mountain, for a strong showing in London. Gold Coin Jackpots games Lucky Strike and Wild Africa also offer symbol-driven jackpots for 2-level jackpot prizes whilst two further jackpot games reprise player-popular characters in Choy Sun Jackpots and Where’s The Diamonds.
 
Progressive jackpots form a crucial component of another of Aristocrat’s key gaming segments, the Hybrid Stepper, with three new themes being released with Cashman Live! hosting King 7 and I ♥ Diamonds, Power Hits games incorporating Wall of the Dragons and Pyramid of the Nile and the all-new Star Shot category featuring Life of the Party and Too Hot to Handle.
 
The Jackpot theme continues into a brand new Feature Top Box game being unveiled for the first time globally at ICE, King Penguin Returns, as well as being integral to the progressive link games on show, Cash Express Gold Class and Dragons on the Lake.
 
Rounding off Aristocrat’s core games display will be a brace of new standalone games under the new More Power segment, King’s Dynasty and Phoenix Riches, Fire Boost titles Fire Stones and Fire Charmer and the enchanting new White Wizard.
 
Donal Maguire concluded, “This line-up is only the tip of the iceberg of what Aristocrat has lined up for visitors at stand S4-250 at ExCeL. We have not even covered the phenomenal line-up of licensed games or offerings to operators in the online, downloadable, server-based, social or street market space. It all adds up to one unmissable experience which will simply blow customers away. And that’s not just marketing speak, it’s a frank description of THE best collection of new games that I’ve witnessed in over a decade serving with Aristocrat.”

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