ate Chambers, Portfolio Director responsible for ICE believes the coming together of the international gaming media in such record numbers confirms the status enjoyed by ICE and its reputation for being the event of choice for the world's leading gaming innovators and thought leaders.
She explained: "The international community of industry writers and gaming publishers have played a central role in helping ICE to achieve its goals and to remain engaged with the sectors it serves. I view the media as 'critical friends' who let us know how the industry is thinking and most importantly if we are in danger of falling short in any aspect of our delivery.
"Many of the relationships we have go back decades and we are delighted that so many writers will be in London to cover the literally thousands and thousands of product launches which will take place, the raft of meetings that are being held, the industry events, the seminars and the eight strong programme of ICE Conferences, all of which take place during that single week in February. 50 gaming industry media from North America, South and Latin America, Asia, Europe and the Far East will be represented on the show floor, a clear demonstration of the value they see in being part of the world's biggest gaming event."
For more information on ICE Totally Gaming, and to register for free entry, go to www.icetotallygaming.com.