o achieve this the 2014 edition, taking place across the 4th, 5th and 6th of February 2014 at ExCeL London, will have to exceed the 2013 audited attendance of 22,247 which itself was a 4.3% increase on 2012, 8.6% up on 2011 and a 17.8% uplift on the figures for 2010.
Jo Mayer, Marketing Director responsible for ICE, said: "This will be our second year at ExCeL and we are not resting on our laurels. We understand that we need to continue our investment in the ICE brand in order to continue to secure the loyalty of our stakeholders, the majority of whom travel to London from outside the United Kingdom. To achieve this we are investing heavily in what is our most experiential campaign to date, one which is appearing throughout international gaming media as well as in an extensive direct marketing campaign and innovative social media promotions.
"ICE is the only business-to-business event to bring together both the online and offline gaming worlds under one roof and the only exhibition to provide a truly global perspective on gaming trends, with 65% of exhibitors drawn from outside its host country. These unique characteristics are the key motivators in attracting the thousands of gaming professionals who come to London each year."
Registration for the world's biggest gaming expo is free at icetotallygaming.com.