International edition
October 15, 2021

Market Music

Russian Gaming Week in Minsk has a new exhibitor

(Russia).- Organizers of RGW' Minsk , to take place in Belarus next week, have announced a new exhibitor: Market Music, a company offering complete professional sensory marketing (audio, video and scent marketing) especially for gambling businesses in Belarus as well as Russia and other former-Soviet Union countries.

Scientists have proven that the use of special scents and sounds that excite sensory centers, which work with the subconscious mind, create a comfortable atmosphere in the gambling establishment, produce a unique association with the brand and increase profits by several times,” said the firm.

At the RGW conference to be held on November 27, 2013, Market Music experts Konstantin Elenev and Kiril Kirin will speak on “Casino: how to increase revenue playing upon heart springs?” and will discuss the  principles of working with scents and sounds that can increase revenue by 30-40% and make a casino atmosphere totally unique.

Another RGW speaker is Athanasios-Thanos Marinos, CEO at EBGC, Betting Entrepreneur (Greece); he will speak on "Betting and gambling industry in Europe".

Athanasios-Thanos Marinos has a strong executive career portfolio with a successful track record of over 10 years in the betting and gaming industry. His distinct competence is the conceptualizing, design, development and implementation of strategies and initiatives that drive business upwards (growth, profit, shareholder value) and give an edge to any project/company.

The event will take place on November 27-28 in Minsk at the National Exhibition Centre "BelExpo" (Hall A). Address: Minsk, 27 Yanki Kupalu str.

What is your opinion about this article?
  • I like it
    0 votos
  • I don't like it
    0 votos
  • I have not thought about it
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook