One of the constraints to the Health Lottery is thought to be the us$ 161,000 top prize which falls a long way short of sums players of the UK National Lottery can win.
The Health Lottery is a 50 number lottery in which 5 balls and a bonus ball are drawn. The Health Lottery player picks 5 numbers and stakes £1. However, by betting £1 on their numbers at Coral, in addition to winning the standard Health Lottery prizes us$ 16 for 2 correct numbers and the bonus ball, us$ 32 for 3 correct numbers through to us$ 161k for 5 correct numbers), customer can also win us$ 161 million by correctly picking all 5 numbers and matching the bonus ball with their Million Pound Number pick.
The Health Lottery is promoting the Coral bet through TV advertising and a huge outdoor media campaign. The campaign will feature the fact that it is just £1 to play (the UK's National Lottery has now increased to £2 (us$ 3.2), and customers can now win us$ 1.6 million by betting on the outcome of the Health Lottery draw at their local Coral shop and at Coral.co.uk.
It is an exclusive tie- up and Coral will be contributing a share of the gross revenue to the good causes supported by the Health Lottery. From a regulatory perspective it is key to remember that customers who bet on the Health lottery with Coral are not entering the draw itself. However, with us$ 1.6 million to be won and a percentage of all income going to Health Lottery causes, what better reason to choose Coral to place bets on the outcome of the draw.
Coral's Simon Clare said: "This is going to go down a storm. It will only be a matter of time before we are celebrating our first Coral Health Lottery Plus millionaire for just a £1 bet."