his show has been labeled “As show for Peru” and taking this to heart, the management of Affiliated Marketing Group, the show organizing company, has begun its visits to many of the provinces of the country, meeting with individual operators and distributing show pamphlets to all slot room personnel.
Ruben Solórzano, General Manager of AMG, has visited Huánuco, Tingo María and Pucallpa. At the same time, CEO Joe Lopez has visited Trujillo and Chiclayo. In the near future, they will visit Arequipa and Tacna, if they have enough time.
Ruben Solórzano said “it is very important for us to visit these outlying regions of the country and getting to know the people first hand. Sometimes, it’s surprising to us to find that many of these people have never heard of the Peru Gaming Show, in spite of the fact that we send material out regularly via internet, Gaming News Peru, the organizers’ digital magazine and courier”.
Since they bought the rights to the Peru Gaming Show 3 years ago, Lopez and Solórzano assured that they have committed themselves to directing the show specifically at the Peruvian gaming industry.
They realized that when they attend various gaming shows offered throughout he world, they always see the same people from Peru, the main operators located in Lima. However, they noted that, while these people who make up only a small portion of the more than 700 slots rooms operating in the country were well informed on the industries innovations, the smaller operators were starving for information and attention.
“Since our first year, we have had a sizeable increase in the number of people attending the show from outside of the Lima area. This is very pleasing for us because it shows that our efforts are being rewarded”, added Joe Lopez. “This year we look forward to far exceeding last year’s attendance and giving all exhibitors the benefit of reaching those difficult places to get to areas all under one roof,” he concluded.