The agreement follows the release by the UK Gambling Commission of its report commissioned to research and analyse the potential risks posed by social gaming.
'We firmly support the balanced and considered approach taken by the Commission in its attempts to understand the social gaming industry and its pro-active attempts to engage with the industry through out,” said Stuart Tilly, Chairman of the Association. “We welcome the opportunity to assist the Commission in seeking to address any consumer protection concerns raised in the report both through the provision of more detailed and targeted data and by the further promotion of the Association's social responsibility initiatives within the industry.'
The Social Gaming Association has been established to protect and further the legal, regulatory and commercial interests of the social gaming industry, providing a unified set of socially responsible standards for its members to adhere to and a unified voice to address the concerns of industry detractors and pro-actively educate policy makers concerned about social gaming.