s part of the agreement, Kambi will add UK horse racing to its product portfolio, both through online and mobile channels.
Kambi’s sportsbook will be fully integrated with 888’s state-of-the-art back office platform, enabling the players to move seamlessly between poker, casino and sport. In addition, the agreement with Kambi will further enable 888 to pursue its strategy in regulated markets worldwide and react rapidly to any positive regulatory changes.
Kristian Nylén, CEO of Kambi Sports Solutions, commented: “I am delighted that 888 has chosen to partner with Kambi. This agreement represents validation of Kambi’s strategic vision and the investments we continue to make in order to build a market leading managed sports betting service. This agreement will allow 888 to compete as an industry leader. 888 is a fantastic brand and a successful and respected business. We very much look forward to building a thriving partnership with 888.”
Itai Frieberger, COO of 888 Holdings: “888 has been at the forefront of online and mobile gaming across the world, delivering continued growth through our core products. By partnering with Kambi we will be aligning our sport platform with the rest of our offering, enabling us to increase our footprint while delivering a best-of-breed product to our players”.
Frieberger added “by applying our award-winning back office and marketing expertise to the re-launch of 888sport, powered by Kambi, we will look to enhance player value through more efficient engagement”.