International edition
September 20, 2021

Mike Johnson, Event Director & General Manager for G2E Asia

“This will be our largest G2E Asia in recent years”

(Macau, exclusive Mike Johnson, Event Director & General Manager for G2E Asia, granted an interview to a few days before the beginning of the show. He spoke about the organization and the novelties that the upcoming edition will present, such as the new floor plan. He also talked about the current situation of the Asian gaming industry and about the conference program, among other issues.


ow are you preparing for G2E Asia? What novelties will it present in terms of facilities, exhibitors and new market segments?
I am most pleased to report that this will be our largest G2E Asia in recent years with over 130 exhibitors accounting for more than 7,000 sq. meters of exhibition space. Those figures account for a 17% increase over our 2012 edition, and well over 150% over our debut in 2007. We’ve seen many of our core exhibitors take additional space this year to introduce new products for the Asian markets, and we’re pleased to welcome 27 new companies who will be joining us for the first time. Outside of core gaming products, we’ve put additional focus on Security/Surveillance and iGaming this year and will be debuting enhanced pavilions for both. I am also excited to introduce our newly designed floor plan which was created to enhance navigation for attendees, improve sightlines, and give more exhibitors better access to traffic flow.

The new floor plan is anchored by a center hub design, with our largest exhibitors now located in the middle of the show surrounding our new G2E Asia TV studio. That exciting new platform will provide a series of interviews with gaming leaders throughout show days which will be streamed on monitors throughout the show, as well as our website and new mobile app. To that end, we’re pleased to introduce G2E Asia Mobile which is now available for download in the iTunes store, which will allow everyone at the show to easily search exhibitors, product categories, speakers, session topics, and much more all from the convenience of their mobile device. 

What is the current situation of the Asian gaming industry?
With Asia now representing the top 2 grossing gaming markets in the world via Macau and Singapore, and with expansion underway throughout the region, most notably in the Philippines and Taiwan, that region is without question the industry’s hottest. Every month gaming revenues continue to climb, and it’s just a remarkable thing to watch and be a part of. Being the largest B2B gathering of the Asian gaming industry, we like to think that G2E Asia offers a unique forum to further facilitate that growth and innovation.

What does it represent for you as organizers to count with U.S. Commercial Service support for the official U.S. Pavilion? What will this pavilion consist of?
The US Commercial Service offers a trade fair certification program to show organizers in international markets, which is designed to provide assistance to US based manufacturers looking to do business overseas. We are pleased to have G2E Asia certified for the second straight year now, and we will indeed have a US pavilion anchored by the USDOC, with many other US based companies spread throughout the floor.

What aspect of today's industry will be featured in your conference programme?
The program will kick off with our annual Global Markets Forum on Tuesday, the 21st, which provides a full-day overview of the industry’s hottest existing and emerging markets. This year we’ll be focusing primarily on what’s taking place in the Philippines, Taiwan, and of course our host market of Macau. The core program the following two days will focus on a number of operational topics carefully selected by our Advisory Board, including gaming technology, branding, VIP vs. mass, the Chinese consumer market, and more. One key highlight will be our first ever CFO Roundtable featuring the likes of Hubert Wang from MGM, Bob McBain from SJM, and Ben Toh from Sands China.

What is Players Club VIP?
This new program allows us to continue to focus on delivering value to our customers. It entails us recruiting top casino buyers and decision makers that our exhibitors want to see, and customizing an elite VIP program of amenities to enhance their G2E Asia experience. We then connect these VIP buyers with new business partners exhibiting on the show floor to help them each reach their business objectives through our event. We debuted the program in Las Vegas two years ago and are now very excited to bring the winning philosophy to Macau.

What role will Macau Gaming Equipment Manufacturers Association play during the show?
The Macau Gaming Equipment Manufacturers Association will have a presence in LT Game’s booth, and several of their other members will be present at the show as well. We look forward to supporting them in their business efforts as we do all of our customers.

Last year some trade disputes were played out on the show floor. What measures did you took in order to prevent this scenario?
G2E does not get involved in those types of disputes. We’ve worked extremely hard throughout the year with all relative parties to ensure a G2E Asia show that is free from distractions in an enjoyable business focused environment. G2E remains committed to ensuring that local laws are complied with, and that any conflicts in that regard are handled in the appropriate court system and not the tradeshow floor.  We will have legal staff on hand to address any such issues should they occur and ensure a smooth show for everyone.

What are SHFL and LT Game's stances?
As mentioned above we’ve had a good dialogue with both companies throughout the year. We sincerely appreciate the cooperation from each and wish them the best for a successful showing.

What are your expectations for the show in general?
With the show more than 1,000 sq. meters larger than last year, and over 150% larger than our debut in 2007, we are thrilled to continue to provide more content for this rapidly expanding industry. Our new amenities and technologies are designed to ensure that the industry professionals who rely on G2E Asia can maximize their business, see the appropriate return. I look forward to seeing many of them in Macau next week.

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