International edition
August 03, 2021

Emilio López, Aristocrat’s Marketing Manager for Latin America

“For Aristocrat, Panama is a launching platform for new games”

(Panama, exclusive A few days after the end of SAGSE Central America & Caribbean @ Panama, interviewed Emilio López, Marketing Manager of Aristocrat for Latin America, who made a balance of the participation of the firm at the recent event. “SAGSE has been spectacular, we sold all the machines we brought. It has been a complete success,” affirmed the executive.


hat balance can you make of SAGSE Panama?
The first day was spectaular, we already sold all the machines we brought. From this point of view, it has been a complete success. We use Panama as a launching platform for new games, because in terms of dollars and the type of bet that the player makes allows us to do that. Therefore, we brought all the titles Phantom, Zorro, The Mummy and, as a novelty, one of our mail customers here in Panama has kept the complete bank of Cash Express. There are 8 machines and it is the latest Cash Express, the revolution of the original, it has more than 10 years old and is leader in the links and progressives sector. We are presenting here the latest version, that has been present in US for a year.

Which have been the products that attracted the attention of the Panamanian and regional market the most?
In Panama we have a position of privilege. We have had a leading position for 10 years thanks to our customers and the players that appreciate our products. Thanks to this event, we have customers in the Caribbean, Central America and the Northern part of South America, such as Colombia and Venezuela. The star product was Cash Express, which has a decade and is known in the Panamanian market, and having relaunched it with a new version has been a total success. We think that Panama was the platform. We brought around three purchase orders of banks for the next 30 days. It has been a real success.

Will you be present in other events?
Yes, we are always present in the main events, in SAGSE, Panama or Buenos Aires, in FADJA Colombia and in Peru Gaming. Besides, we participate in G2E Las Vegas, in Canada, etc. We will support Panama show in future editions, so SAGSE is a date we will never miss.

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