International edition
October 25, 2021

Statements by Alex Alemany, SHFL Director of Business Development – Latin America

“We will launch our Equinox EGM cabinet for the first time in Panama”

(Panama, exclusive A few days before the beginning of a new edition of SAGSE Panama, Alex Alemany, SHFL Director of Business Development – Latin America, granted an interview to in which he commented the latest slot and utility products that the firm will be presenting. Alemany also assured that the firm has expanded its leadership in the region and added: “We believe we have great opportunities in Panama.”


ow are we preparing for SAGSE Panama?
We will have a strong presence at SAGSE Panama with a booth showcasing our latest slot and utility products to our Latin American customers.

What products will the firm present? 
We will have a card shuffler demonstration table with our latest MD3 shuffler along with our popular Deck Mate, ONE2SIX, and iDeal shufflers. For operators with strong baccarat play, we will also showcase our iScore Baccarat Display and iShoe, which are perfect complements to the MD3 shuffler that we have installed on baccarat tables worldwide. For roulette tables, we will feature our chip-sorting machine, the Easy Chipper C.  

Will you launch new products?
We will launch our Equinox Electronic Gaming Machine (EGM) cabinet for the first time in Panama with popular, licensed brands such as The Flintstones and Pink Panther Returns with multiple stand-alone progressive titles available, including Arctic Quest, Lucky Panda, Tiger Power, Cats, Hat, & Bats, Yellow Emperor, and Chomp!

What do you hope to accomplish in this exhibition?
We hope to demonstrate to our Latin American customers that we have products that measurably improve the efficiency of their operations, provide increased security on their casino floors, and create compelling gaming experiences for players. We are excited to launch our Equinox EGM’s and will be displaying numerous titles that have proven customer appeal around the globe. 

How is the firm positioning in Panama?
We believe we have great opportunities in Panama. We have expanded our leadership in the region with industry veterans Juan Pablo Irarrazaval and Carlos Alejo Mautone to assure we are meeting the needs of our customers.

What about the rest of the countries of Central America and the Caribbean?
We have had great success in the Caribbean and our increased coverage in Central America will provide us the opportunity to create the same value for our customer base there.

How do you see Panama market in the short and medium term?
We believe Panama, and Latin America as a whole, are quickly becoming very lucrative gaming markets. Operators are searching for more sophisticated gaming solutions and players are craving more innovative gaming content. As with other markets around the world, SHFL is well suited to fulfill these needs with our rich product portfolio and superior service.

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