he combined team brings a breadth and a depth of skills seen in few other agencies – particularly within the gaming industry.
MC&C now has the ability to accurately attribute revenue for clients, both off and online, to marketing investment, coupled with an unrivalled record in creating innovative, integrated, award winning campaigns. The new team also has control of enough combined digital billings to put it in Drums 2012 top 10 digital buying points and its planning and buying global search, display, affiliate and social campaigns, ensure that total revenues mean that MC&C is now the 4th largest independent UK media agency.
Emmie Faust, founding partner of Jack Media joins the MC&C board with immediate effect. She commented: “Jack Media has been one of the UK’s most successful independent digital media agencies in the last five years and pre-eminent in the gaming space. Coming together with MC&C allows us to build on our success and offer clients new tools and expertise. Several of our clients have already benefited from their skill in driving profitable online customer acquisition from television.”
Mike Colling, MD of MC&C assured: “Jack is a rare asset: a digital team, like us, focused solely on creating profitable sustainable long term growth for clients. They give us global digital reach and a talent pool that compliments and mirrors our own. ”