International edition
September 20, 2021

Strategic move

Betfair buys Blue Square database

(UK).- Betfair Group has acquired “certain assets, including the customer database,” of online bookmaker Blue Square Bet from the Rank Group for £5m.

F

rom April 2, all visitors to the Blue Square website, www.bluesq.com, are greeted with the news that “Blue Square is now a part of Betfair” and then redirected to www.Betfair.com, where they can continue to bet and take advantage of a promotional welcome offer.

A statement from Betfair continued: "The acquisition is consistent with Betfair's strategy of focusing on regulated markets and growing its sportsbook and gaming operations alongside the exchange."

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