International edition
September 20, 2020

Is it about to become the new Amazon for business?

LinkedIn’s first ever social commerce campaign to be run for Clarion

(UK).- Since its launch 10 years ago, LinkedIn has become the world's leading social network for business and recruitment. More recently it's evolved into a powerhouse content publisher – hosting bespoke content from the likes of Barack Obama and Richard Branson – but as of next week, LinkedIn is set to become a fully-fledged sales channel.

B

uyapowa, the people who have helped B2C brands like Sony, Pepsi and Robbie Williams run social commerce channels in Facebook, are about to take the phenomenon to the B2B market, unlocking the massive potential of LinkedIn by powering the site's first ever social commerce campaign for Clarion Events - the UK's largest independent events organiser.

Clarion Events will be offering professionals in the gaming industry the chance to purchase tickets for the GiGse and Social Casino Summit events in San Francisco next month, where they will be able to flex the power of their LinkedIn networks and the site's uniquely active groups to invite other professionals to join them in buying tickets. And the more people who buy, the better the price will become for everyone. The campaign will live and breathe in LinkedIn, with support from 10 highly prominent LinkedIn Groups, totalling 72,651 members - plus the contact networks of 100s of event speakers, industry influencers and media partners.

Commenting on the campaign, Ewa Bakun, Head of Content – Gaming, Clarion Events, said: “We’re extremely excited to be the first B2B organisation to implement co-buying, widely used by the B2C sector, as a way to offer discounts and sell tickets to our events. “We expect this to be a powerful new sales and marketing tool, and could potentially roll out social commerce across our other events in the future,” she added.

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