International edition
September 17, 2021

William Scott, VP Commercial, Spielo G2, at recent ICE London

“Our biggest focus was the launch of new online slot game “CSI: Crime Scene Investigation”

(UK, exclusive William Scott, Vice President, Commercial, Spielo G2, the iGaming division of Spielo International, talked about recent ICE Totally Gaming, held February 5-7 in London. He commented about the iGaming and sport betting products showcased by the firm at the event, as well as about the public feedback.

In common with our sister divisions at Spielo International, ICE 2013 was a great success for SPIELO G2. With the number of attendees at ICE up year on year, there was a large amount of pressure to fulfill visitors’ expectations, but the feedback on our product offering was extraordinarily good,” he pointed.

“Our biggest focus at the show was the launch of Spielo G2’s electrifying new online slot game “CSI: Crime Scene Investigation,” under license by CBS Consumer Products. The importance of the acquisition of the CSI brand was demonstrated at ICE through a popular marketing event entitled “Murder at ICE.” Based on the U.S. crime drama series, “Murder at ICE” invited the gaming industry to watch a series of online video clips as they discovered a “body” had been found at the ICE venue. Using clues from the website, gaming industry professionals had to identify who they believed was guilty of the crime, for a chance at the prize of trip to Hollywood to visit the CSI set.”

On top of highlighting the acquisition of CSI brand, Scott was satisfied with the public response at the show. “The response the event generated was exceptional. A large number of ICE visitors sought out the Spielo International stand to discover who the guilty suspect was and to play the online game. The acquisition of the CSI brand clearly demonstrates the importance that Spielo G2 places on creating products that are enjoyable and that players want to play. ICE 2013 was a big success, and we look forward to continuing to grow our business on the strength of our achievements at ICE this year,” he concluded.

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