International edition
September 25, 2021

For Ladbroke's 2,490-plus shops in UK and Ireland

SIS signs new five-year Ladbrokes deal

(UK / Ireland).- SIS has signed a new five-year multi-channel content, production and distribution agreement with Ladbrokes for the betting firm's 2,490-plus shops in the UK and Ireland. The contract renewal will see SIS providing an additional third channel, with the service being produced from its new HD-ready studio facilities at Milton Keynes.


nder terms of the deal, Ladbrokes will retain full editorial control of the channels with SIS providing facilities, content, production and distribution. As well as the studio at Milton Keynes, there will be a dedicated voice-over booth, bespoke graphics solution and audio preparation areas, while SIS will provide a remote camera based at Ladbrokes’ Rayners Lane HQ in north London, from where Ladbrokes can provide special content.

George Irvine, Managing Director, SIS Betting, said: “We’re delighted to continue and extend our long-standing relationship with Ladbrokes. This agreement will see SIS providing further facilities and an additional channel. It emphasises that SIS can provide more than just the raw content, but deliver a packaged, tailored solution which is totally bespoke to Ladbrokes.”

Ladbrokes Business Director Mike O'Kane said: "We welcome the agreement with SIS to provide content and hosted services for the next five years.”

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