International edition
September 28, 2021

Expanding its premium video slot gaming content to new audiences

WMS announces B2B online gaming agreement with Bonnier Gaming

(UK).- Williams Interactive, a wholly owned subsidiary of WMS Industries, announced that it has entered into an online content licensing agreement with Malta-based Bonnier Gaming, a wholly owned subsidiary of Scandinavian-based media conglomerate Bonnier Group.


he agreement, pursuant to which Bonnier Gaming will have access to WMS’ online library of authentic slot games on their various gaming websites, further expands WMS’ premium video slot gaming content to new consumer audiences.

Bonnier Gaming’s online gaming websites will allow players the opportunity to enjoy WMS' proven player-popular slot content, including The Wizard of Oz, Zeus, Reel 'Em In and Jackpot Party games. The commercial availability of WMS’ video slot content on Bonnier Gaming’s websites is expected to occur in the first half of calendar 2013.

Orrin J. Edidin, President of WMS Industries and CEO and President of Williams Interactive, said, "Bonnier has a long and distinguished tradition of launching and managing great media content, and by providing consumers with access to exciting gaming content Bonnier Gaming has achieved significant growth in recent years while establishing itself as a leader in interactive gaming. Our game server integration team has an established relationship with Bonnier Gaming, and we are excited to expand that relationship to include the online launch of our classic WMS slot games."

"The alliance with Bonnier is another premier endorsement of WMS’ online gaming capabilities and demonstrates our growing momentum in expanding the worldwide audience for our gaming content. I’m confident that as we bring new levels of excitement and entertainment to Bonnier’s online community of players we will achieve great success together in the years to come."

Jacob Lindorff, Chief Marketing Officer of Bonnier Gaming, said, "Our Company’s success has been built on the basis of offering the highest level of entertainment products and content to consumers that address their particular interests. WMS has a well-established history for providing innovative games that players enjoy and is an ideal partner for Bonnier Gaming. With a broad array of WMS games that have already proven popular on local casino floors in Sweden, we look forward to providing our players with access to a broad library of that same great gaming content."

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