International edition
September 23, 2021

Statements by Sylvia Dietz, firm’s Senior Director of Global Marketing

Spielo International presented a wide variety of brand new core games at ICE

(UK, exclusive Sylvia Dietz, Spielo International Senior Director of Global Marketing, talked about the positive feedback from visitors regarding the whole range of products presented at the firm’s booth at recent ICE show. “ICE 2013 was a fantastic success for SPIELO International overall, if not our best ICE show.”


hat's your opinion about ICE 2013? Was the new venue convenient for you?
ICE 2013 was a fantastic success for SPIELO International overall, if not our best ICE show. Our booth was busy at all times, and even though we had doubled our meeting rooms from last year, they were constantly booked. While initially there was concern about the new location being remote from Central London, everything worked really well. The venue is modern with all the latest facilities. The only difficult part was the extremely short build time – it required multiple shifts and long nights to get the booth ready in time. It all paid off in the end, though: we received lots of feedback that the we had the best booth with, by far, the best atmosphere!

What was visitors’ response to the products you presented?
We received amazing customer feedback about our products, which is reflected in the high volume of sales and leads generated during ICE. Much excitement was generated on the first day of the ICE show when zombies and plants started a Gangnam Style flash mob outside the Spielo International stand. Involving forty or more passersby, Queen’s Guards, and security officers, the spectacle celebrated the European launch of PopCap partnership featuring four new slot titles: Bejeweled, Zuma, Plants vs. Zombies Gargantuar, and Plants vs. Zombies Backyard Showdown. Check out our Facebook page for photos of zombies invading the show floor.

Other game highlights for customers included our two completely new diversity multigame suites, debuted for the first time anywhere during the ICE show. diversity Best of Vol. 1 features the most successful titles from all nine diversity suites. Listening to our customers’ requests, the new diversity Legendary Classics features titles with a low linecount. Visitors to the show also enjoyed Mega Kong, the exciting new multi-level progressive link and follow-up to the widely successful King Kong Cash. We also had positive feedback about the wide variety of brand new core games we launched at ICE as part of our XtraOrdinary line. Many of these new games, such as Stardust and Pyramids of the Sun, include innovative, “out-of-the-box” features such as time-based bonuses, Wild line bonuses, and an improved Multi Rules feature.

Where did most of your clients and visitors come from, and what are your next steps?
We had a good mix of customers. The majority, as you’d expect, were from Europe, but we also greeted gaming industry professionals from Africa, Asia, Latin America, and North America, which are all areas where we have a presence. In addition to preparing for more trade shows, we’ll be kept busy following up on all the sales and leads from ICE 2013.

What will be your show calendar for the rest of the year?
For the next couple of months, Spielo International is preparing for ENADA Rimini on March 12 – 15, where we’ll have a presence as part of the overall Lottomatica booth. We’re also busy with preparations for FADJA Colombia on April 3 - 4.
Furthermore, we have plans for some unique, Spielo International signature events -- you´ll be hearing more about that soon!

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