International edition
June 24, 2021

Said Albert Radman, Alfastreet Marketing and Sales Manager

“Major focus was on our new Wheel Of Fortune which gathered lots of attention”

(UK, exclusive “This year we presented several new products and we are more than happy with the response,” said Albert Radman, Alfastreet Marketing and Sales Manager, when interviewed about recent ICE show. He also gave his opinion on the exhibition change of venue and about the future plans of the company, among other issues.


hat's your opinion about ICE 2013? Was the new venue convenient for you?
The new venue is actually an improvement in comparison to the previous years. Reason being, the venue itself is easier accessible, the facilities are modern and convenient, there are several decent hotels nearby....all of this was missing at the Earls Court.
The show itself seems to be refreshed and the energy was definitely there.

What was visitors response to the products you presented?
This year we presented several new products and we are more than happy with the response. Major focus was on our new Wheel Of Fortune which truly gathered lots of attention, if not admiration from our visitors. Furthermore, we presented a wide range of our games, with some new additions like Dragon vs Tiger, twin treasure, and others.

Where did most of your clients and visitors come from?
As usually, most of the visitors were from Europe, followed by South American and African visitors  Asian were very poorly represented due to the unfortunate proximity of the Chinese new year. ICE is generally mostly visited by European gaming professionals as it is conveniently located and comfortably timed in beginning of February.
This works out very well for Alfastreet as our products are spread out throughout Europe and we have our hands full with allof our friends and partners who come and see us at the ICE.

What will be your shows calendar for the rest of the year?
We will definitely keep our focus on G2E LAs Vegas as American markets are getting more and more profitable for Alfastreet. In recent past we signed some considerable deals in different Latin American markets, and we are also progressing really quickly in the US market. This makes G2E LV more important to us and we will make sure we present ourselves in the best light possible. Of course we will not forget about the smaller exhibitions which we also attend throughout the year.

What will be your next steps?
Our next steps will involve developing of a new batch of games and products. Fres ideas never run out at Alfastreet and our team of dedicated professionals is always ready to accept any challenge. Further to our development goals, we will work very hard on strengthening our position as of the the leading ETG brands, with emphasis on our ever successful Asian and Latin American markets, and some special attention will be awarded to the US opportunities.

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