hat's your opinion of ICE 2013? Was the new venue convenient for you?
This year’s ICE was far bigger and much better than ever. The new venue at ExCeL offered everything a show like this needs, although I have to admit, I did initially miss Earl Court's surroundings a little. The organizers wanted to take ICE to a whole new level this year. Starting fresh, in another venue with excellent access to transportation around London, more room for visitors, conferences and product launches. With ExCeL, they have succeeded very well.
What was visitors response to the products you presented?
Greentube presented a whole range of its latest titles, some well known from land based venues, some new online only content. As usual, our partners and customers were very excited because Greentube content always guarantees the most excellent quality. In addition to that, we presented our new premium product to our longtime partners and the response was overwhelming, something that makes us very proud. We'll present this cutting-edge piece of technology to the public later this year, but let me assure you of one thing: what you are going to see, very soon, completely redefines the current definition of gaming and gambling.
Where did most of your clients and visitors come from?
As online gaming laws worldwide are gradually taking shape, more and more customers and visitors from all over the world enter the digital area. We can see positive changes in America as well as in some European Markets and this development is being followed by raised interest from the companies worldwide. Despite lack of cohesive legal regulation worldwide, igaming is reshaping the world's borders, from emerging economies to the hi-tech western nations.
What will be your shows calendar for the rest of the year?
Greentube is closely watching the industry and is shaping its marketing strategy continuously, according to the latest developments and trends. Moreover, our show presence is led by this philosophy, so be assured that you are going to find us everywhere where innovative and creative members of the industry get together.
What will be your next steps?
Our focus remains on regulated markets, where new partnerships are taking shape, but we are also watching closely Latin American as well as the Spanish, Dutch and Scandinavian markets. Furthermore, our Eastern European operations are being extended, offering a whole range of Novomatic content, that has been well known there for more than 20 years. In the next few months, we will also announce new partnerships, especially in the area of mobile gaming, where a couple of surprises can be expected. We await 2013 to be a landmark year in terms of presenting amazing Novomatic slot games and continuing the positive development of our mobile games portfolio.