International edition
October 16, 2021

Mustapha Hadj-Ahmed, Innovative Technology Group Sales Director

“ICE 2013 was a great success for Innovative Technology”

(UK, exclusive “The ICE visitors were most impressed with our SMART Payout, SMART Hopper & NV11 recyclers,” assured Mustapha Hadj-Ahmed, Innovative Technology Group Sales Director, in an interview granted to The executive also talked about the new venue and the firm’s plans for the future.


hat's your opinion about ICE 2013? Was the new venue convenient for you?
We had an excellent show at ICE 2013, visitor numbers were good and overall ICE 2013 was a great success for us. Whilst Excel cannot be classed as a central venue the Exhibition Centre itself was a very good host for ICE and City Airport was very convenient.

What was visitor’s response to the products you presented?
On the Innovative stand this year we had our complete product range of bank note validators and recyclers on display. The ICE visitors were most impressed with our SMART Payout, SMART Hopper & NV11 recyclers. We won several new customers last year and these recycler products are now widely used. 
Our SMART products really do live up to their name. When combined the SMART Hopper and Payout can recycle any denomination of mixed coins and notes eliminating coin starvation, reducing operator refill and keeping machines running.
The NV11 has fast become the market leading compact note recycler since it was brought to the market a couple of years ago. Operators are now demanding the NV11 as their compact note recycler of choice.

Where did most of your clients and visitors come from?
As you would expect most visitors were from the European Gaming community but a number of visitors came from further afield including Asia, Australia and South America.

What will be your shows calendar for the rest of the year?
We are attending a number of Gaming, Vending and Retail exhibitions across Europe and Asia this year, taking our Innovative Products to new and existing International Markets.  The next major Gaming show for us is Fer Interazar in Madrid where we will once be showing our complete range of State of the Art bank note validators and recyclers. 

What will be your next steps?
2013 will see Innovative consolidate their current position and continue to grow. This year will see Innovative Technology continue to live up to their name when they introduce 2 new ground breaking products.

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