International edition
October 26, 2021

Matt Reback, Senior Director, Marketing, Konami Gaming

“The response to the launch of our new Synkros system was enthusiastically positive”

(UK, exclusive “The ICE 2013 show was a very good show for Konami,” said Matt Reback, firm’s Senior Director, Marketing, about their participation in recent ICE Totally Gaming in London. He described the products presented at the booth and also stressed that they had a very good feedback from customers, analysts and media.


hat's your opinion about ICE 2013?
The ICE 2013 show was a very good show for Konami. We held meetings and conducted product demos with our customers from Europe, Africa, Asia, and even South America. We were also able to meet with partners and suppliers from around the world.

Was the new venue convenient for you?
The new venue offered a nice, state-of-the-art trade show facility.

What were visitors’ responses to the products you presented?
We received strong positive feedback from customers, analysts, and members of the media in response to the products we presented. In particular, the response to the launch of our new SYNKROS enterprise management system was enthusiastically positive. We were pleased to be able to share SYNKROS’ features and benefits with a core group of casino operators. SYNKROS’ marketing and analytics capabilities were recognized by several operators who were aware of our system’s reliability but had not yet experienced its full power. We were also pleased to hear from customers and competitors that our new SeleXion multi-game product was innovative and highly-anticipated. Specifically, SeleXion was applauded for the speed of game/denom change, its dynamic button panel, and its ability to return to attract mode automatically. Our premium product, Rock Around the Clock on Advantage 5 and Advantage Revolution, also generated quite a bit of interest due to its unique and engaging features.

Where did most of your clients and visitors come from?
Most visitors to Konami’s booth were from European markets, although we also met with a few customers from casinos in Africa, South America, and Asia.

What will be your shows calendar for the rest of the year?
Konami will be present at North American regional shows like NIGA, Canadian Gaming Show, Southern Gaming, and OIGA. We will also have a presence at G2E Asia, G2E, and SAGSE Buenos Aires later in the year.

What will be your next steps?
Konami is committed to the continued development of innovative games and systems products that exceed the needs of the market and reflect the fact that Konami is Born From Fun.

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