International edition
September 16, 2021

Louis Castle, Chief Strategy Officer, SHFL entertainment

“We plan to go live with our products in over 50 online casinos worldwide”

(UK, exclusive “We had a very busy and productive show,” said Chief Strategy Officer, SHFL entertainment, Louis Castle, who granted an interview to about recent ICE show, held last week in London. He talked about the experience of the company at the new venue, ExCel London, and about the plans of the company for 2013.


ow was the experience of ICE 2013 at ExCeL London for you?
We had a very busy and productive show. The ExCel venue is head and shoulders above the old venue.  Transportation is a bit of a challenge but the venue is great.

Are you satisfied with the place given to online gaming within the show?

How important is online gaming for SHFL entertainment? What are your plans for this market segments?
Online gaming is one of the most important and promising segments for SHFL entertainment's growth.  We expect to expand rapidly in Europe for real money gaming and the US for free to play and social gaming until licensed online gaming becomes available.

What B2B and B2G products did you present in ICE?
For physical devices: 4 variations of our Rapid Fusion ETS, 2 i-tables, 8 different types of shufflers including the new Deck Mate 2 and MD3, 3 chippers including our new Chip Star, 4 new live proprietary table games, 8 slot machines.

Online we demonstrated 12 of the worlds top performing table games in Flash for real money gaming on operator partner sites, HTML for real money gaming on mobile devices of all kinds, facebook applications for the 12 games and free to play embedded versions of all 12 games.  All of our games are available in over 20 languages and support over 20 currencies.

How is evolving SHFL's presence across the regulated online casino markets?
We continue to expand our catalog of table games and our licenses in regulated territories.  We have 2 locations in Europe now, Gibraltar and Alderney and look to expanding into Italy, Spain and other affirmatively legal jurisdictions as operators integrate our products.

What is your expectation for this year?
To go live with our products in over 50 online casinos worldwide.

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