International edition
June 23, 2021

To focus on fast growing server-based gaming VLT expansion

Inspired sells UK amusement and leisure division

(UK).- Inspired Gaming Group announced the sale of its Warrington-based amusement and leisure division to Playnation, in a private equity backed Management Buy Out (MBO). The firm will use the proceeds to invest in the rapid expansion of its gaming technology business internationally, driven by the growth of government sponsored networked gaming.


laynation meanwhile will be able to invest new capital in its leadership position in the UK high volume low stakes amusement and leisure market. It will be led by Adam Hodges, formerly MD of Inspired’s Leisure division.

Luke Alvarez, CEO and founder of Inspired, said: “This is an important further step in the evolution of Inspired Gaming Group into a pureplay international gaming technology leader. It strengthens Inspired’s balance sheet and enables a sole focus on the fast growing UK and international SBG / VLT / V-Sports markets. It allows Playnation to leverage its unique leadership position within UK high volume low stakes entertainment to invest in and grow its business. As part of the sale, Inspired will supply Playnation with our server-based products under a licence agreement, allowing Playnation to benefit from the latest games and technology while growing our digital estate. We wish Adam and his management every success in the growth of their business”.
Inspired will continue to operate from its current locations in the UK, Italy, Mexico, Colombia and China.

The company is a leading supplier of SBG slots in the UK and government regulated VLTs in Italy. It supplies its server-based gaming machines and virtual sports betting products to bingo halls, betting shops and casinos in over 30 countries. Inspired already has in excess of 35,000 machines on its Open SBG Core platform and has more volume contracted for deployment in the coming 12 months. It supplies SBG gaming technology, games and V-Sports to operators such as William Hill, Betfred, Paddy Power, Sisal, Codere, Intralot, China Sports Lottery and Lottomatica.

Inspired is leading supplier of virtual sports betting and numbers games and already supplies in excess of 20,000 venues and over half of the top online sportsbooks. Its ETG division is poised for significant growth following a strong 2012, with new installs in the US and Asia, and the launch of Sabre Synchro with virtual horse betting at ICE 2013. 

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