International edition
September 17, 2021

This week at ExCel, London

Astra Games presents its range of new products at ICE 2013

(UK).- Astra Games is launching a range of new games at ICE 2013, that concludes today in London. The Bridgend based firm is showcasing its new products built on the successful aServe platform. Under the banner Novo Casino UK, Astra is Novomatic’s representative for casino slots and associated equipment in the UK market. The stunning Novomatic stand has a vast array of casino products available from European gaming giant.

This has been a breakthrough year for aServe, with arcade and bingo operators really embracing its full capabilities and strengths. The new products and games we’ll be showing will highlight what a true digital platform offers and the great strengths that the product can deliver,” commented Sales and Marketing Director Alan Rogers.

High Roller is the latest B3 product launched at the show. The six game compendium pack includes Sea Sirens, Golden Ark, Win Kings as well as favourites Party Time Bingo, Mega Gold Bars and the phenomenon that is Globe Roulette.

Lucky Lady’s Charm deluxe contains three of the all time classic Novomatic games Sizzling Hot deluxe, Ultra Hot deluxe and Always Hot deluxe, as well as Lucky Lady’s Charm deluxe, Dolphin’s Pearl deluxe and of course Globe Roulette, this B3 compendium is sure to be a true hit.

Hop On is a visually stunning Cat C multiplayer compendium. Supplied as an eight game multipack, each game is packed with its own features including three community games and a B3 Jackpot on Rumple.

As pioneers of the multiplayer and the arena style sit down multiplayer, Astra Games present a new take on the classic genre. Celebrating 15 years since the game launched, the updated ‘Anniversary Edition' of the ever-popular multiplayer game is visually stunning and will deliver the wow factor into any location. Whilst retaining its simple and highly popular 3 reel game, the Anniversary Edition awards the player the opportunity of a party time streak after any reel win.

On each spin, played on the fantastic shared ILLUMI-VAC top box, the player has the chance of the 3 wins including the jackpot. The feature is only brought to an end when a losing combination lands on a win line.

Party Time is a multi stake game starting at 10p, with the operator able to select whichever stake they chose with 25p, 50p and £1 per play also available.

On the international front, Astra Games continue to support a number of markets including Italy, Holland, Spain and for the first time Lithuania. Phil Burke, Astra’s Business Development Manager, said: “These are tough times for a number of the international gaming markets, as manufacturers our role is to innovate and produce fun and exciting games that the players want to play, Astra’s team certainly deliver, and the fruits of their labour can be seen on our stand here at ICE and in arcades and bars throughout the international marketplace. Lithuania is a prime example of Astra’s drive to explore new opportunities, supported by our colleagues under the Novomatic Group and the benefit of the specialist market knowledge they have acquired.”

In ICE, Novomatic stunning stand displays the vast array of casino product available from Europe’s gaming giant. Astra, under the banner Novo Casino UK, are Novomatic’s representative for casino slots and associated equipment in the UK market.

Phil Burke commented “The Novomatic Super V+ Gaminator range has been the undeniable success story in UK casino slots over recent years, but we are in no way resting on our laurels. Building on the popularity of games such as Lucky Lady’s Charm deluxe and Book of Ra deluxe, we have been offering our customers original and unique products such as FlexiLink progressives and the fun and exciting Reel Tournament system.”

“How do you follow the UK’s number 1 slots range? With something very special indeed! 2013 is set to be a very exciting year for our customers and their players; the launch of the Novo Line platform in conjunction with the Super V+ Gaminator III and Dominator cabinets will bring with it a revolution in gaming and offer opportunities that UK casino operators have previously only been able to admire enviously in other, larger markets.” Burke continues: “Coupled with this is the launch of the highly anticipated Pinball Roulette, a creative and entertaining adaptation of the most popular casino game in history, providing players with a unique experience and the opportunity to be both player and croupier in their own individual game. This product has created a buzz the like of which hasn’t been seen in UK casinos for many years, and is sure to become a must-have product for venues across the country.”

Rogers concluded: “We pride ourselves on delivering products that our customers want and we will be using the show to launch a number of truly exciting new products for the arcade, bingo, casino and export markets. We know we have something special and once you’ve seen it, I’m sure you will too.”

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