he company has unveiled a dedicated Invested In Innovation logo to mark its 50th birthday and its currently showcasing 22 innovative games at ICE event.
John Austin, Managing Director of Bell-Fruit said: “It’s a fantastic achievement for a brand operating in what is a fashion industry to still be setting new standards 50-years after it was launched. Throughout its five decades in gaming Bell-Fruit’s approach has been to identify ways of delivering customers maximum cash box by providing players with a compelling entertainment proposition. This can only be achieved through sustained investment and innovation, which is at the heart of the new business model we introduced in October. We are totally committed to this strategy and committed to working in partnership with our customers in order to deliver the top performing new games whose sales support the entire UK supply chain.”
Bell-Fruit Games will be on stand S5-210 at ICE Totally Gaming showcasing a total of 22 innovative games for the UK, Belgian, Spanish and Dutch markets.