he launch of the SG Gaming brand and the integration of The Global Draw, Barcrest and Games Media, has been an exciting time and ICE is the first opportunity for the brand to showcase its full range of products and services on an international stage. Alongside the Infinity2 and the T8 terminal, SG Gaming will demonstrate the strength of its innovative multi-channel gaming content as well as premiere exclusive new branded and interactive games.
Developed by SG Gaming’s expert in-house development team, SG Gaming’s exclusive range of compelling content has been enhanced with feature-rich games, including the new title Star Wars and an increase in the number of popular titles available online including Rainbow Riches, Ca$ino and Money Mad Martians. Growth of the interactive business is a key area of focus for SG Gaming and this should be evident at ICE.
The show also provides a platform to introduce the industry to SG Gaming’s newly formed Field-Based Services group. Following the successful acquisition of ADS, Technology and Gaming by SG Gaming last year, the team will be available to demonstrate the benefits of this group to the gaming industry and other business sectors.
Phil Horne, Group Managing Director, U.K. for SG Gaming, said, “ICE is a great opportunity for us to showcase our strong gaming machine offer. 2012 was an exciting year for SG Gaming with the launch and implementation of our new brand. We are looking forward to demonstrating the strength of the business and how it can benefit our existing and new customers in 2013, allowing us to drive innovation together and help enhance cash box growth.”