International edition
June 14, 2021

Its CEO is attending ICE to discuss the firm’s products and strategy

Yggdrasil Gaming unveils innovative instant RNG lottery products

(UK).- Yggdrasil Gaming, the Malta based gaming company, is revealing its products to the industry this week when CEO Fredrik Elmqvist attends ICE to discuss the company’s products and strategy ahead of its live launch.

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ggdrasil is the brainchild of the respected Elmqvist, formerly CEO of Global Market Operations at Net Entertainment, and, given his pride in his Swedish heritage, Yggdrasil takes its name from Norse mythology, meaning the Tree of Life.

Upon completion of its Malta LGA licence next month, Yggdrasil is already set to go live to market with no less than 19 unique instant RNG lottery games, introducing to the market to its innovative ‘NUMB3R L0V3RS’ concept.

“We started off by identifying what counts in the Lottery vertical and we quickly came to conclusion that it is all about a love of ‘numbers’, said Elmqvist. “Everyone has a favorite or special number, sometimes more than one. If you ask anyone what their favorite symbol is, you will probably not get a decent reply, but ask them what their favourite number is and the feedback is instant.

Whilst lotteries are an established gaming product, we appear to be the first company to take the real popularity of numbers and integrate them within other popular and proven gaming concepts – our suite of instant RNG lottery products deliver exciting games with very distinctive play.”

Yggdrasil has experienced personnel from within the regulated remote casino market as well as the nationally regulated lottery markets. “This gives us, to my knowledge at least, a unique position in the industry to tap into the well-known lottery market and bridge WLA and the remote gaming world.”

The video scratch games conceptualize the game around what a player could do with their winnings, hence names like ‘Holiday Cash’, ‘King for a Day’ and ‘A Cool Million’ and so forth, awarding instant free rounds to generate a more enjoyable game-play and maximize player retention.

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