International edition
September 25, 2021

The biggest gaming event in the industry calendar

ICE Totally Gaming starts today a new era at the ExCel London venue

(UK).- Today it starts a new edition of ICE Totally Gaming in its new home at ExCel London, which is proving to be a hugely popular choice of venue for the international gaming industry. The main companies of the sector gather at this three-day show (February 5-7), and the positive response from ICE exhibitors to the improved facilities means that the current edition will be the single largest dedicated gaming expo ever staged.


ast week, The Mayor of London, Boris Johnson, gave a welcome to delegates attending the exhibition. Writing in the Welcome to the ICE Totally Gaming City Guide, produced in partnership with ExCeL, the Mayor says: “I am delighted to hear that ICE Totally Gaming is taking place at ExCeL London and would like to extend a warm welcome to our capital city.” The Mayor adds: “London ranks with the best in the world for international events and is capable of delivering events of the magnitude of ICE Totally Gaming.”

Organisers want to build on the success of ICE Totally Gaming in 2012, when it attracted a record-breaking number of international attendees, with representatives from 118 nations. One of the major highlights for gaming professionals attending ICE is the programme of high level, targeted conferences that run alongside the main event on the show floor.

The International Casino Conference kicked off yesterday (Monday 4), with four conferences today (Tuesday 5) and another three to be held tomorrow. The conferences again provide attendees with access to a wide range of industry experts. There will be 8 different conferences, 80 sessions scheduled and over 170 speakers.

The ICE Conferences bring an intimate and focused environment to network with and learn from like-minded gaming professionals, with interest in areas such as CRM, multi-channel integration and marketing, social gaming, lottery, cybercrime and security, mobile gaming, opening jurisdictions worldwide and the European Commission¹s action plan. For the full schedule visit

Global Gaming Women (GGW) is also kicking off its 2013 event calendar at ICE Totally Gaming, hosting a Mentoring Panel and Networking Tea on February 6. Besides, ICE Totally Gaming visitors, exhibitors and stakeholders are being invited to attend the biggest industry party taking place during ICE week. ‘Building 6’ within the world famous O2 Arena, which has played host to Prince, Led Zeppelin, The Rolling Stones and Lady Gaga, is the venue for the circus-themed party extravaganza which is taking place on Wednesday 6th February and sponsored by WorldPay.

Besides, visitors to ICE 2013 have access to the first ‘ICE Sports Betting Village’ - a dedicated feature within the Totally Gaming exhibition comprising 31 companies occupying some 1,610 sqm space.

The most important global gaming manufacturers are present at this show in order to showcase their latest developments.

Among them, Novomatic will have its largest ever booth at the show. It  is launching a brand new cabinet, the Dominator, new games, game mixes and applications for the Novo Line and Coolfire II platforms and new jackpots. IGT is bringing big titles, mobile and online content and innovative systems solutions at booth S7-110. CSI: Video Slots makes its debut as well as Dolly Parton Slots. It also presents Multi-Layer Display (MLD) Spinning Reels portfolio of games.

SHFL entertainment shows its gaming offerings in each of its five product categories: iGaming, utilities, proprietary table games, electronic table systems and slots. Besides, at booth S2-265, Intralot Interactive unveils the newest series of its Universal Gaming Experience Suite, enabling the convergence of multiple User Interaction Channels.

Alfastreet’s highlight is WOF, a new game that is officially revealed in London.  It is also presenting new card games, dice games and video slot games. Bally showcases more than 60 unique game titles and a wide array of system offerings. Zitro presents its Blackwave platform and Amatic is taking a major stand size at the event.

Leaders from GLI global labs converge at stand S3-330, showcasing its expertise in land-based and iGaming testing, certification and regulation in one united stand. On the other hand, BMM Testlabs is exhibiting in two areas - booth S9-200 and booth S1-520 in the iGaming section.

Inspired Gaming presents its new Sabre Synchro product with Virtual Horse Betting. Advantech-Innocore releases the future of dedicated gaming boards as well as the latest cutting edge Intel and AMD COM Express and MINI-ITX board range. Cammegh is presenting its innovations in card reading (EyeCard Plus) and media server (MediaPro) technologies, that broaden the appeal of their Billboard Display System.

Kiron is launching new Bet Acceptance System; Evolution is showcasing its new mobile gaming for iPad solutions and Eurocoin introduces its complete line of high quality thermal gaming paper tickets. iTechno Gaming announces important news regarding the launch of thei new casino online StarVenus Casino and affiliate program; Affiliate Star Venus.

Magic Dreams is unveiling its MD Poker Tournament and brand new Multigame Fusion and Matsui is presenting a new product: Matsui Decal Plaque. No fewer than 50 products from signs specialists Signs4U are found on the floor of the ICE 2013. GSA is revealing its new cash access products and SG Gaming introduces next generation T8 Terminal.

Aristocrat is releasing “Desert Magic”, its first title for Spanish substantial bar market, and another new game for the specialised salon sector, “Where’s The Gold.” Besides, one of Quixant highlights are flagship QX-40 gaming platform, based on the revolutionary AMD Embedded R-Series APU. At stand S9-110, Casino Technology presents Planeta Payner Slots and its SGT convergency platform. HYT ID has prepared the brand new AHY25 slant-top cabinet at the show.
At booth S3-440, Gaming Support introduces a world premiere: the iPad-compatible jackpot device as well as next generation BonusBox. WMS is highlighting over 60 premium products as well as its new Game Chest Multi-Game series.

Spielo International is awarding several free Casino Systems product licenses. Licensed operators can win Galaxis and System2go modules at booth S7-150. Elo Touch Solutions’ innovations are shown on Suzo-Happ stand Net Entertainment plans a big unveiling at ICE. Sheriff Gaming is presenting two mobile and land-based games while TransAct is demonstrating its Epicentral Print System.

ComTrade is launching a new brand name, image and strategy at the show. Copag is exhibiting along with TCS John Huxley, which is showcasing a new vision for its product portfolio, and Innovative Technology has increased stand space at Excel. On top of that, International Brand Gaming exhibits its complete range of products along with its partners, Astrosystems, Quixant, Elite Casino Products, Blue Alpha, E2C, GPEG and Sanken Power Systems (UK).

Pre-Shuffled playing cards and “Bee-tek Electronic Shoe are being demonstrated at Fournier Playing Cards booth. DLV is introducing a new Hybrid cabinet. Crane Payment Solutions is exhibiting hoppers, bill validators, bill recyclers and audit management. DRGT is displaying its systems solutions. Abbiati Casino Equipment is bringing its Contemporary Wheel, a recent model of Roulette Wheel. Win Systems it displaying its Video Lottery Terminal (VLT) platform.

MEI returned to the ICE with gaming’s most comprehensive cash management solution – the combination of SC Advance and EASITRAX Soft Count. The Premier Upright P- 24/24 cabinet is being exhibited at EGT's booth. Besides, Interblock unveils its enhanced multi-player platform available on the market: G4D - Diamond product range in modern and upgraded design.
One of the highlights of JCM is its award-winning iVIZION bill validator.  Suzo-Happ shows its top products and new innovations of its key partners on stand S9-130. G&D is displaying its BPS C4 Currency Sorter, its new BPS C1 and Numeron Currency counters interfaced to its new BPS Connect Casino software.

APEX stand is displaying its collection of 3D games. Besides, Ainsworth, Aruze, Tab Austria, 3M, Gamesman, VNE and Gasser Chair are other important companies that are participating at the show this week.

"Our latest figures confirm that ICE Totally Gaming 2013 will be the biggest gaming event on the industry calendar," said Kate Chambers, event’s Portfolio Director.

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