International edition
September 29, 2020

To offer TV acquisition solutions on behalf of its clients

Jack Media partnered with leading DRTV Agency

(UK).- Digital acquisition agency for gaming clients, Jack Media, has teamed up with MC&C, one of the UK’s top DRTV agencies. MC&C is currently the largest buyer of DRTV airtime in the UK and together with the company’s experience and bespoke software, will enable Jack Media to offer the very best TV acquisition solutions on behalf of its clients.

F

or the last seven years, Jack Media has developed an unrivalled reputation within the gaming industry for providing clients with a variety of marketing opportunities that match or exceed ROI expectations. Display advertising, PPC, offline media buying and planning, mobile marketing and social media are all areas of expertise that has enabled Jack Media to continue working alongside some of the biggest names in gaming such as Probability, Yahoo Bingo, Fruity Mobile, Spielo G2 and William Hill. 

Commenting on this latest partnership, Emmie Faust, Managing Director of Jack Media, said, “Over the last year and across the entire gambling sector, we have noticed that once TV is included within an acquisition schedule, the volume of new players and the ROI of the entire marketing spend significantly increases.

Our philosophy has always been to ensure our clients always have access to the best tools, planning and buying to maximise their campaign performance and it wasn’t long before we quickly identified MC&C as the leading agency in this space. Essentially MC&C does everything that Jack Media does online but within the offline space.”

MC&C is an award winning agency that has worked with clients in sectors such as online subscriptions, travel and financial services. Through the use of the company’s own bespoke software - ART, it has enabled MC&C to attribute individual online sign ups to the specific TV spot, giving clients an added advantage when making marketing investment decisions.

Mike Colling, MD of MC&C, added, “We are delighted with our partnership with Jack Media. TV drives immediate and trackable online transactions and stepping into the gaming space is a great opportunity for us to bring our proven expertise to such an exciting industry.”

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