International edition
June 22, 2021

George Spassov, HYT ID Dpt. Manager/Sales Europe

“The shows in London have always been a great platform to showcase our products”

(UK, exclusive “The show at ICE London is one of the most important trade event for our company”, said HYT ID Dpt. Manager/Sales Europe, George Spassov, a few days before the beginning of a new edition of ICE event. He commented about his expectations, the products that the firm will present there and the goals for 2013.


hat are your expectations about ICE?
The show at ICE London is one of the most important trade event for our company; we have many customers in Europe that are expecting to see our new products and to discuss business there. The shows in London have always been a great platform to showcase our products and services, so we hope for a busy and successful three days the new location.

How do you think that the new venue will influence in the development of the show?
We have not had experience with the new exhibition center. We truly hope that the organizers have taken steps to promote the event and to arrange easy access and directions. We do hope that the new location will have a positive impact on the volume of visitors at the show.

What place will have interactive gaming in the show?
As we are hardware providers of gaming equipment, our involvement with interactive gaming is limited. However since we provide the gaming cabinets to our customers we can see more and more interactive solutions going into the finished products, like; touch panels instead of button panels and multiple touch monitor solutions for more immersive play.

What products will you present? What are its main features?
The European market is mainly interested in the traditional upright and slantop solutions that we offer, so this year's exhibition will be focused on these two styles. However we will also feature an innovative gaming cabinet that we call a "Standup". For the show we have prepared the brand new AHY25 slant-top cabinet that has some great ergonomic solutions as well as elegant appearance, and our newest upright cabinet AHY07. We will also exhibit a luxurious bingo cabinet and our popular compact slantop series of gaming cabinets.

What are your main markets in EMEA? How is the company positioned in each of these markets?
Surprisingly we see the most growth for the products our company offers  in the European market. We are very well know in this market, and we hope that this trend will continue in 2013 as well.

How was 2012 for the most important markets of EMEA? What is the perspective for 2013?
Due to the quality and innovation of our products we had a good 2012 year, we do hope that the markets will become even more fluid in 2013.

What goals will you pursue this year, especially in Europe?
Naturally we are looking for new opportunities in our markets, and this year we will start the ICE show with a great discount for all of our existing and new customers specifically during the show. In this way we hope to show our dedication and support to their business ventures.

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