International edition
September 28, 2021

Including player-popular brands, new themes and new math models

WMS to showcase over 60 new and unique games at ICE 2013

(UK).- Showcasing must-have, differentiated gaming experiences, WMS Gaming will feature an extensive portfolio of new and unique games at the ICE 2013 exhibition next February 5-7, at ExCel in London, stand S8-210. More than 60 exciting new for-sale and premium games for international markets created and supported by WMS' most extensive-ever number of math models will be showcased at future ICE event.


ebastian Salat, President of International for WMS, said: “ICE 2013 will be a great showcase for our new games that provide international casino operators with products that address player preferences in their local markets. By combining player insights, detailed local market research and innovative technologies, our game developers have created compelling and imaginative gaming experiences that we expect will be met with a high level of player demand and thereby drive performance for our customers. We are confident that our ICE 2013 product line-up, which will feature over 60 new games including the exciting new Game Chest Multi-Game series, will once again demonstrate WMS’ ability to deliver must-have, near-term, high-performing games that will help to expand our international market share.”

WMS’ diversified gaming content on display will feature a significant number of new math models, powered by CPU-NXT2 and CPU-NXT3 platforms on five dynamic cabinet configurations. The ICE 2013 line-up will showcase WMS’ deep breadth of new gaming content for the successful CPU-NXT2 operating platform, with more than 20 themes on display, including new themes for proven-performing for-sale game series such as Colossal Reels, G+ Deluxe and Awesome Reels, as well as themes for new series like the Game Chest Multi-Game, Double Money Burst and Amazing Gems.

In addition, this year’s line-up will feature four new premium games based on the Spider-Man, Kiss, Cheers and Willy Wonka & The Chocolate Factory iconic consumer entertainment brands and 10 new premium games for the company's time-tested, top-performing Monopoly, The Wizard of Oz, Reel 'em In and other key player-popular series.

WMS product line-up will include 16 games that leverage the advanced capabilities of the company’s next-generation CPU-NXT3 operating platform. Five unique cabinet configurations, including the ever-popular Bluebird2e and Bluebird xD cabinets; the category-creating Gamefield xD cabinet for premium games; the all-new My Poker video poker dedicated gaming machines and the next-generation Blade cabinet, WMS' latest upright cabinet, launching exclusively with for-sale game themes, are designed to create a diverse and exciting floor that is sure to capture players attention. Also featured will be the Williams Interactive branded products and services that address customers' needs for online wagering and play-for-fun social, casual and mobile gaming opportunities.

Colossal Reels: Showcased at the ICE 2012 show, this series quickly has became a high-performing product, utilizing the full widescreen capabilities of the Bluebird2 and Bluebird xD cabinets and power of the CPU-NXT2 platform, to feature two reel sets - traditional and oversized - that transfer wild symbols between reels. The series is expanded with six new themes and unique math models at this year’s show.

Game Chest Multi-Game: Targeted for the firm’s international markets, this series supports multiple languages and currencies, and will be available in three different game sets, all which will be on display at ICE 2013, each comprised of a unique mix of proven WMS gaming content. It is powered by the CPU-NXT2 platform and is available on the Bluebird2, Bluebird2e and Bluebird xD cabinets.

Gamefield xD: An entirely new cabinet design dedicated to premium games, the Gamefield xD cabinet will be showcased at ICE 2013 with three new games for WMS' popular Monopoly and The Wizard of Oz game series. The new Monopoly Prime Reel Estate slot game and The Wizard of Oz Haunted Forest and The Wizard of Oz Emerald City games will appear at ICE 2013 with spectacular high-definition graphics from dual 32-inch screens and the enhanced performance characteristics enabled by the robust capabilities of the CPU-NXT3 operating platform on the Gamefield xD cabinet.

Spider-Man: A new Sensory Immersion 2.0 premium product execution, this game leverages the company's innovative synchronized motion chair technology and the advanced sound and graphics powered by WMS' next-generation CPU-NXT3 operating platform to bring Marvel Entertainment's iconic super hero to casino slot floors. The second game to feature WMS' Sensory Immersion 2.0 synchronized motion chair system, the Spider-Man game is a "dual-array game" providing reel-spinning video action across two full 5x3 reel layouts with each spin, along with six random "Spider-Sense" features and exciting bonus rounds that include video and audio clips from the first three movies of the film franchise.

Willy Wonka & The Chocolate Factory: The third WMS Sensory Immersion 2.0 theme, this game delivers an entertaining experience with enhanced graphics, superior play mechanics and advanced touch screen functionality integrated into the game play that is synchronized with the movement of the motion chair. A ride on the Chocolate River Boat is brought to life through the motion chair technology and gives players the chance to experience the "Scrumdidilyumptious" joy of finding a golden ticket hidden in a Wonka Bar that awards a us$ 5,000 jackpot - with the odds of finding it increasing each time the jackpot is not won. Even the game's Wonkavator feature, the free spin trigger used to determine which bonus round will be awarded, is motion enabled.

KISS: Featuring the rock music made famous by one of the world's most recognized and successful bands, the KISS premium standalone game offers players a unique take on multi-array slot games with original game mechanics. The game features a multi-array base game that can award one, two or three bonus reel sets on any spin, enhanced with either WILD symbols added or low-pay credit symbols removed to enhance the opportunity for a big win.
Cheers: Based upon the popular, long-running TV sitcom show, the slot game features the lovable cast of characters, including Norm and Cliff. With fun filled bonus rounds like Cliff Clavin's Random Fact Bonus, where players select a card to be awarded credits and a quick clip of little known information from Cliff, such as "It's a little known fact that the tan became popular in what is known as the Bronze Age," or Norm's "Pour You a Beer Mr. Peterson?" bonus, players are sure to find plenty of enjoyable slot entertainment on casino slot floors.

My Poker: The new My Poker video poker product, which combines player-popular themes and pay tables with optional Feature Bet games, player-personalization capabilities and a specialty-built poker button panel to provide superior player comfort, better sightlines and maximized visibility. Both the My Poker Multi-Game and My Poker Winning Streak Poker products enable players to customize and play their favorite game, all with the added functionality and playability designed to enhance the gaming experience.

WMS will also demonstrate for international casino operators the company’s suite of interactive products and services covering all major digital distribution channels - online, social, casual and mobile – into an integrated gaming entertainment ecosystem. At ICE 2013, WMS will showcase how its Williams Interactive branded iGaming products and services can create and run a casino-branded, fully customized gaming entertainment community based on the operator's unique brand and player strategies, providing WMS cutting-edge content to the casino’s customers through the various digital channels.

Orrin J. Edidin, President of WMS Industries and President and CEO of Williams Interactive, commented, "The key to building player loyalty on the casino floor or online at home is to consistently offer great gaming entertainment experiences, and our proven content is an ideal solution to extend our customers’ gaming entertainment beyond the casino’s four walls. We’re looking forward to demonstrating how our time-tested gaming content as well as our advanced services and solutions for interactive opportunities can help our international customers continue to connect with their customers no matter where these players choose to play.”

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