International edition
September 25, 2020

From July 2013

Betfair moves online poker to Playtech

(UK).- Playtech announces that Betfair Group will offer the iPoker product to all poker customers later this month, beginning a transition to an exclusive arrangement from July 2013. Its iPoker network currently has six million customers and is the fourth largest poker platform measured by active players. Playtech already provides Befair with its casino and gaming products.

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oei Gavish, Head of Playtech's iPoker, said, "We're delighted to announce Betfair's migration to iPoker.com. Our network continues to see positive development from both a liquidity and technological standpoint, which not only benefits a large operator like Betfair but also secures Playtech's leadership in the Poker B2B market."  

Commenting on the deal, Sam Hobcraft, Betfair's Director of Gaming said: "Our intention has always been to offer our customers a rewarding and varied poker experience. Launching "New Betfair Poker" on Playtech's platform will help us to continue to achieve this goal. It's a world-class product, offering unique and innovative features. This coupled with Betfair Poker's renowned community and loyalty offerings will help us better retain our existing player base and attract a new audience to Betfair poker."

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